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Aromi Pour Homme


08th January, 2000

Category : Woody Oriental

Topnotes : Bergamot, Coriander, Mandarin, Sage, Wormwood

Heart notes : Hay, Juniper Berry, Lily of the Valley, Pepper, Patchouli, Rose

Basenotes : Amber, Sandal, Tonka, Rosewood, Vanilla, Vetiver

The opening of Aromi Pour Homme is a blast of spicy citrus made borderline feral from wormwood. The use of Wormwood would be along the lines of its use in Ungaro I, but not as prominent or gothic.

Within minutes, an earthy and herbal accord ( hay and patchouli) accented by rose and pepper slip into the drivers seat. Rounding out the rougher edges of the heart is a subtle backdrop of Muguet.

The base accord is rosewood dominant with an assist from sandal and vetiver. This should be a deep, earthy triumvirate that is sweetened and smoothed over by amber, Tonka and vanilla.

***Keynotes in opening accord are : Bergamot, Coriander, Wormwood ***

***Keynotes in heart accord are : Hay, Juniper Berry, Patchouli ***

***Keynotes in base accord are : Rosewood, Amber, Vanilla ***

The inspiration for this fragrance stems from my affinity for masculines that possess an inherent quality of ingredients and seamless transitions from opening until dry down. My top 3 masculines for these traits are Patou Pour Homme, Aigner’s Superfragrance for Men and Honorah’s Pancaldi. Scents for men are not made better than these.

The “Flavour” of Aromi Pour Homme would be spicy and semi-sweet.

The “Texture” would be an earthy wood that’s smooth as glass.

The “Colors” conjured up would incrementally change from Blood Orange to Greenish Brown to Gold.

The “Music” I would envision would be layered, classical guitars played in harmony by guitarists who cut their teeth playing hard rock and now strive for melodic smoothness. Think Steve Morse ( Solo artist for 30+ years who has occasionally stood in the breach for Deep Purple, Dixie Dreggs, etc….)

Aromi Pour Homme is targeted at the masculine community, but with no age barriers. In spite of this fragrance giving a nod to power masculine classics, it should be so well executed that it transcends decades due to sheer craftsmanship and balance. A winner is a winner regardless of when it is released. It will be timeless.

The benchmark comparisons are obvious for Aromi Pour Homme. It should stand head and shoulders above the current masculine releases that all seem to possess a dreaded commonality. Aromi is not meant to be a polarizing fragrance, yet due to the accords and ingredients, it should provide some measure of variance. I do not wish for Aromi Pour Homme to be a multitude pleaser; only to be forgotten in 4-6 months.

The Brand image would do well to start with a dark, golden color for the fragrance itself. My “imagery” of this color juice is that of sophisticated and provocative accords that border on powerful. I like the idea of the wearer having to “control” the volume as opposed to being relegated to dousing oneself in an effort to get a desired effect. Dark and amberish equal “substantial” in most cases.

The bottle itself should be economical yet substantial in weight with an effortless dispersion like that of Ricci Club Haute. A solid glass bottle that feels substantial in ones hand is futile if the sprayer is a cost cutter. The cap should be a faux wood like that of L’Eau du Tailleurs.( Maitre Tailleurs). It’s more economical than real wood ( I would think) and is in line with the fragrance itself.

If I were to market Aromi Pour Homme, it would be aimed at the niche market. It would deservedly fetch a slightly higher price than its designer counterparts and would have more gravitas as well. This is an American made classic with French influences, yet in order to appeal to a slightly wider audience regardless of the niche category, an English speaking advertisement would make more sense.

Aromi Pour Homme is not a serious scent. It’s sophisticated without being formal or stuffy. It’s a comfortable elegance in the form of fragrance. I can picture a young and vibrant Pierce Brosnan with his endearing British accent, arm and arm with a beautiful woman, walking through Central Park under the afternoon sky; then again in a handsome tuxedo with the Eiffel Tower in the background as he and his companion enter a swank eatery at dusk.

The advertisement imagery would have to send the message of quality and unpretentious ,casual elegance. Not too heavy for social encounters and substantial enough for gatherings of a more formal nature. From twenty something males to men in their prime, the images would focus on living life and being well pleased with it and its accoutrements.

Submitted by AromiErotici

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    • Asha | 10th January 2010 22:53

      I like your description of a modern masculine Power Fragrance! I am having a hard time imagining how the juniper berry fits in, but I agree that something aromatic and sharp (other than pepper) should probably be in the mid notes to give some dimension to the wormwood, which can tend to be a bit boneless. Sage should be used with a very light hand, and only to bolster the vetiver. All just my opinion, of course! :)