In July, bloggers Persolaise and Candy Perfume Boy created ‘Super Scent’ - a semi-regular series on their blogs where they listed what they considered to be the best fragrances from a particular brand. Neither party knew which fragrances the other had picked before they published.
Now Basenotes are playing the game as well!
Instead of me personally picking which fragrances I consider to be the best from the brand, I’m going to be counting down the favourites of Basenotes members, based on a similar criteria to our recent Top 500 Perfumes list. (However, I did make one editorial decision, which I’ll explain when you get to that entry.)
The brand for this instalment is Christian Dior.
Dior was born in Granville, in Normandy, France in 1905. Prior to opening his own fashion house, Dior designed at both Robert Piguet and Lucien Lelong, where he worked alongside Pierre Balmain. In 1946 Dior launched his own fashion house, with the backing of businessman Marcel Boussac. The company very quickly made the leap into perfume, establishing new company Parfums Dior and launching Miss Dior (now Miss Dior ‘Originale’) in 1947.
Christian Dior died in March 1957, just over ten years after establishing his fashion house. Creative direction at the house was initially over seen by a 21-year-old Yves Saint Laurent with Marc Bohan taking over in 1960. Bohan would be head designer at the house for nearly thirty years. The sixties saw Parfums Dior launch Diorling (1963) and their first fragrance for men, Eau Sauvage (1966).
1978 saw Dior’s owners, the Boussac Group, filing for bankruptcy. The assets were acquired by The Willot Group, who also went bankrupt in 1981. This led to the acquisition of the Dior fashion house by businessman, Bernard Arnault in 1984. Arnault slimmed down the company.
1998 saw the arrival of Berndt Beetz at Parfums Dior, who had previously been at Procter & Gamble. According to a trade news report at the time, consumers were more interested in the Poison ’brand’, than that of Dior. Beetz wanted to create a classic, which would bring back the name of Dior.
In 1999 Parfums Dior launched J’Adore, which did as as it was intended. Created by perfumer Calice Becker, the fragrance has lived at the top of the best-seller lists for many years, and is seen as Parfums Dior’s flagship fragrance and have produced countless flankers and additions to the line up.
The Collection launched with 11 fragrances, and the range incorporated earlier launches Bois d’Argent, Cologne Blanche and Eau Noire (all 2004), which had been launched under the creative direction of Hedi Slimane; and Ambre Nuit (2009) alongside new fragrances such as Granville (named after Dior’s childhood home, Leather Oud and Mitzah.
Dior have come under criticism in recent years for rewriting history somewhat. The Miss Dior, that is on sale today isn’t the Miss Dior that was launched in 1947 — that is now called Miss Dior Originale. The Miss Dior on sale today is a reformulated version of what was launched as Miss Dior Cherie in 2005.
Despite the confusions, the company still have some amazing fragrances, so on with…
Out of nearly seventy years of Parfums Dior, which fragrances do Basenotes visitors like best? Let’s see… click Next to get started.