New West Campaign: Can we resurrect?

12th April, 2002

Often at Basenotes, we get emails from our visitors looking for discontinued and hard-to-find fragrances. One name keeps popping up: 'New West Skin Scent' by Aramis.

So we decided to do something about it, but we needed to know how much demand there is for bringing back New West (male and female). You responded in droves!

We then sent the list to Aramis' parent company: Estée Lauder and their response is below. If you do contact any of the fine establishments below, please mention that you got the number from Basenotes!

Dear Basenotes,

Thank you for your interest in Aramis. With regard to your inquiry, New West for Her is in limited distribution. We currently offer this fragrance in a 3.4 oz. Skinscent for Her Spray. Consumers [may] place an order through Macy's in New York City at the following number: 212-494-2187 or through Nordstrom's Beauty Hotline: 1- 800-7-BEAUTY (US only).

New West for Him is also in limited distribution. We currently offer the New West Skinscent for Him 3.4 oz Spray. Consumers may place an order through Bloomingdale's in New York City at 212-705-2101.

Alternatively, consumers may contact Parfumerie Douglas at 1-800-770-0081 to place an order for these fragrances. Parfumerie Douglas offers mail order services within the US and Canada.

New West For Him has been discontinued in the UK, however, New West For Her was recently re-introduced exclusively to a chain of stores called The Perfume Shop. We regret to advise that the Perfume Shop does not offer mail order services at this time. We trust that the above addresses your concern.

We hope you will look to Aramis for all your fragrance and grooming needs.

Michelle Frey Consumer Communications


Your Comments about New West are below:

"New West for Men was really an extraordinary fragrance. Looking at the well designed unique flacon of New West is bringing up nostalgic and also sentimental feelings. I would really appreciate a reincarnation of this californian Scent."
Olaf Dinkela, Germany, Saturday, December 29, 2001

"New West skinscent spray for men is unique in it's fragrance, but like all other Aramis products in it's qualities. I like the clean, freshness of it, and the fact that it is not overpowering. As a professional waiter, I have worn it for years because I want a fragrance that is subtle, clean, and light.
I have always felt that Aramis stood alone (or at least in the minority) in 2 very important qualities in their fragrances. One----- they Last Forever!!-- It's not unusual to put on an Aramis cologne one morning, and get a very faint but recognizable reminder the next morning when you wake up that it is still there. The other unique quality of Aramis products is they do not "shift"--- or change scent, as they fade over the hours. 12 hours later your cologne may have faded in intensity, but the scent will be exactly the same as it was when you put it on. Personally, those qualities are important. And, yes, I would have to say that along with many others who have commented, I have constant compliments from women about this particular fragrance."
Don Waldron, USA, Thursday, December 27, 2001

"I loved New West for Women! I loved the light citrusy scent. It WAS NOT overpowering like SO MANY other fragrances, very natural."
Colleen McCrea, USA, Wednesday, December 26, 2001

"I've been wearing New West Skin Scent for Her exclusively for over 10 years and only have 2.5 bottles left. I don't know what I'm going to do once I run out. I love New West because it's a very clean, refreshing, natural scent; doesn't smell like perfume which is why I love it so incredibly much. I've been slowly trying new fragrances when I'm shopping but nothing can replace New West. My friends are tired of me moaning about this situation! Help......Please!"
Diane Demarest, USA, Wednesday, December 26, 2001

"Well I'm 31 and I have just exhausted the absolute last bit of my New West to find that it ISN'T MADE ANYMORE!
WHY?!?!?! This has to be the cleanest smelling Mens fragrance ever made.
For the love of God and all that is good please bring this back!"
Mike Plough, USA, Friday, December 21, 2001

"PLEASE PLEASE PLEASE, I need more I have been wearing this fragrance for about 10 years now. Its me, I'm it! My husband of 3 years smells it and knows its me! I found some bottles when I was sailing on the Splendor of the Sea with Royal Caribbean Cruise Line in their shop onboard and bought all they had! I am down to half a bottle....I'm addicted, I cannot find anything to substitute for it. Its fresh, lovely, memorable. I have not found any since I have been living in Canada, I moved up here from the States 3 years ago!"
Carol D. Clark , Canada, Wednesday, December 19, 2001

"I like the clean fresh scent of it. I always got complements when I wore it. It was the only thing I wore until it was taken away. I still have half a bottle left and I use it sparingly. Please bring back both him/her!!"
Alana English, USA, Tuesday, December 18, 2001

"I love it! I miss it!
The best fragrance I have ever owned! I get constant compliments when wearing it!"
Candice Arabian, USA, Monday, December 17, 2001

"It's the sexiest scent alive for men!!! PLEASE bring it back!!!!!!!!!"
G.P.Foley, Esquire, USA, Sunday, December 16, 2001

"My boyfriend has used New West Skin Scent for Him for years now. We were so upset to find out that you could not purchase it any more. The scent stays on your skin all day but is not overpowering. I believe that certain fragances mix with your body chemistry and that is what makes them so great. We have tryed for years now to find something comparable but to no avail. Please bring this product back to our american shelves. Your faithful customers wait patiently."
Jennifer Burdikoff, USA, Sunday, December 16, 2001

"My father doesn't like anything else, theres nothing similar to it."
Jillian Espey, N Ireland, Wednesday, December 12, 2001

"I just have to say the cologne for men was soooo sexy, I would be able to tell if someone was wearing it on a crowded train and just inhale and say ummmmmmmmmm, I love it and miss it very much please bring it back to chicago!!!!!!"
Angela, USA, Tuesday, December 11, 2001

"I love New West for her and get compliments almost every time I wear it...please bring it back!!!"
Jennifer Liston, USA, Tuesday, December 11, 2001

"My very favorite perfume, I recently found out will soon be extinct and not even available on line. I am so disappointed. I don't know how I will find a replacement. This fragrance was nice because it was not too strong and has a light, airy smell. It is unfortunate that I only learned of it in late 1995 and did not have long to enjoy it before being discontinued. Please bring it back."
Karen Dumke, USA, Monday, December 10, 2001

"New West for him makes my husband smell wonderful! It is a great crisp clear clean smell"
Bonnie Colfer, USA, Monday, December 10, 2001

"It is clean smelling. Not overpowering. Always received positive comments on the scent. I miss it greatly."
Crystal Aldrich, USA, Monday, December 10, 2001

"I love the New West scent for her. I use to wear it all the time and one day it simply was not there. I have been lucky enough to find it in the St. Thomas island however now they do not even carry it. The spray was such a nice clean scent and I would love for it to come back. Nothing else is even close."
Donna Puccinelli, USA, Saturday, December 8, 2001

"I liked the fact everyone always wanted to know what I was wearing and I loved the fact it was hard to find so the scent was unique to me. I liked it until I couldn't find it either unless it was at scalpers prices. $69.00 for a 3.4 ounce bottle is almost doubling the price from department stores. My boyfriend absolutely loves it. When we've had fights, I've used it to remind him of me and it works to win him over every time! Plus, my beauty and charm, of course!"
Sally, USA, Saturday, December 8, 2001

"New West Skinscent For Her is my all- time favorite perfume and I was devastated to learn that it was discontinued. I have spent much time hunting down a "stash" on the internet. The scent is fresh light and no other comes close. Bring it back!!!"
E. Cowdrey, USA, Friday, December 7, 2001

"I have been wearing New West for about 10 years. Whenever I have it on, my co-workers and friends tell me how wonderful it smells. As it is now, I must go on line and look for supply discounts that still have the perfume, and they end up selling it for two or three times as much as should be sold for.
Please bring it back!"
Donna Haggerty, USA, Thursday, December 6, 2001

"I wore this the whole time they made it...please bring back the womens fragrance and I promise to buy it...this stinks ( pun intended ...) that I can no longer find it..."
Amy Ventimiglia, USA, Wednesday, December 5, 2001

"New West is a clean smell. It makes you feel alive and energetic. It is my favorite cologne of all times. I would love for it to come back into circulation again."
Sheila Davis, USA, Tuesday, December 4, 2001

"I love New West Skin Scent for Women and am on a constant quest for it. I cannot find it anywhere anymore and even harder to find is the lotion. Please bring back New West Skin Scent and Body lotion. It has a very distinct smell and people who know it recognize it immediately. I love it!!! It is clean and fresh!"
Diane Frankie, USA, Tuesday, December 4, 2001

"I used the New West Body Lotion for Women for 10+ years. I purchased numerous bottles when I heard it was being discontinued. I have tried to order from various places with no success. I have not been able to find any other scented lotion that I like as well. Please forward to Aramis."
KD, USA, Sunday, December 2, 2001

" I love New West Skinscent for Women. I just discovered the fragrance about 5 years ago and have worn it religiously since (when I can find it) The fragrance is at the same time, fresh - clean - sexy and great! I have been known to scour web pages for people willing to sell even partial bottles of this fragrance. BRING IT BACK PLEASE!!!"
Linda Kitchens, USA, Friday, November 30, 2001

"NEW WEST IS AWESOME!!!! I have loved this sent for many years now. I can still find the cologne but none of the body products. I personally think that Estee Lauder will re-issue this is limited quantities soon :)"
JC Jackson, USA, Sunday, November 25, 2001

"For her - got many compliments on it and it smelled fresh and out of doors. People always wanted to hug me - saying that they wanted to hug me because I smelled so good."
Sandie Short, USA, Sunday, November 25, 2001

"I loved new west!! I suffer from severe migraines and new west is the only perfume that I can wear. It has a wonderfull, lite, citrus smell. PLEASE, PLEASE bring it back"
Lisa Radford, USA, Saturday, November 24, 2001

"I have been using New West for Women since 1994, it was the only fragrance I would wear. I love the way this smells on me, and everytime I wore it I received compliments. I recently ran out, and now I am having a hard time finding my perfume. Please help!!!"
Elizabeth, USA, Saturday, November 24, 2001

"Personally I've never had the New West pleasure, but my fiancè used to have it at Uni - and has threatened to leave me unless I can find her a bottle for this Christmas! Help!"
Nick Houghton, UK, Friday, November 23, 2001

"New West for men is excellent. I have tried to order it from just about everywhere, was lucky last time finding some in London, but not so lucky anymore. I tried major city stores in Sydney and even the shop assitants asked me to let them know if I find any as they wanted some too. I have been buying it for five years now. Bring it back I say!"
Mirella Baker, Australia, Thursday, November 22, 2001

"It is the most intoxicating woman's perfume. I smelled it on my wife in school and have been begging her to find it now! She says they've stopped selling it and that really bums me out, but luckily she has located the fragrance online. New West for women needs to be available in retail stores so women can take advantage of its allure."
Derek Perry, USA, Thursday, November 15, 2001

"New West for women is the best perfume ever! I'm even thinking of paying 70 dollars for a bottle. It smells great. "
J Swanberg, Sweden, Wednesday, November 14, 2001

"New West is the best perfume for Women, ever created!! I met my husband in high school wearing this and he wishes he could smell it again. Please bring it back, I want it to be my signature scent once again. Why would you get rid of such a fragrance that so many people love? "
Michele, USA, Wednesday, November 14, 2001

"yes, you have to bring it back. I just found out that no one has it and I am very upset. when I wear it everyone knows it is me and it makes the whole area smell good. I also wear the lotion and body creme and skin necture the body wash is also wonderful!!!!!!!!!!! I can’t believe it was discontinued!"
Muronica Howell, USA, Tuesday, November 13, 2001

"Women loved it, I can't believe they have stopped making this. I have a small amount left in my bottle, I will use this for special occasions now!
Please start making this again."
Keith, UK, Monday, November 12, 2001

"I have worn New West fragrance, for her, about 10 years.
I always get a compliment when I wear it.
It is very difficult to find.
Please bring it back. Please, Please."
Toni Thompson, USA, Sunday, November 11, 2001

"As a kid it was my favorite parfum, but i only got to try it on at department stores. Now that i am older and use parfum, I'd love to wear it. It was so crisp, fresh and unique."
N. Siller, USA , Saturday, November 10, 2001

"It has a unique and attractive fragranze, spicy and yet not too much, fresh en sweet, beloved by young and old. It was my favourite and I looked in vain for a replacement."
John, Belguim, Friday, November 9, 2001

Elly Colbert, USA, Thursday 8th November 2001

"Hello and THANK YOU !!!!!! This is the best scent of perfume I have ever smelled! My husband and I recently had a small fight and I had always worn "New West perfume when we dated! I was looking in the the bathroom under the sink for something as I ran across the old bottle of "New West" , I tried eagerly to get every last drop out of it that I could! I walked out into the kitchen as my husband immediatly turned and said, "Is that what I think it is?" We have been looking for it ever since!!!! PLEASE bring it back , I have many friends and family members who commented on it! I will not wear any other perfume and have since resorted to scented lotions! I miss my favorite fragrance!!!!!! I hope you will consider our request!!!! THANK YOU!!! "
Meloni Owens, USA, Monday, November 5, 2001

"I have been wearing the New West Skin Scent for Her for approximately 8 years. I have just a small amount left in my last bottle that I have been using sparingly because it has been discontinued. I love this stuff!! It's a very lite, earthy fragrance but very sexy. I've gotten many compliments when I wear it both from men and women. I haven't been able to find a fragrance that I've liked better. Please bring it back!!!"
Kim Colosanti, Aruba, Monday, November 5, 2001

"it was a very unique and original scent that had never been produced before. it was a very excellent scent for wearing in spring, summertime or early fall weather (at least when it was reasonably warm, anyways). it would be agreat scent for when youe either living or visiting the arrid US southwest (arizona, new mexico, nevada, southern california and maybe even hawaii). it was even great to wear in thewarm or balmy spring and summer days in the seattle, wa area (where i presently reside). i beg and plead of the manufacturers to bring back this most excellent scent!!!!!
thank you!!!!! :)"
DIRK GEIJSBEEK, USA, Sunday, November 4, 2001

JOY BLACK, USA, Friday, November 2, 2001

"I would love to have a bottle of new west that is my favorite! I love the smell"
Evelene Roberson, USA, Friday, November 2, 2001

"It is just an amazing scent!"
Carol, UK, Monday, October 29, 2001

"I find the aftershave market to be frought with difficulty. There are so many different options at hugely different prices, many of which smell awful. New West is different. It has a clean fresh fragrance which is quite discrete yet noticeable - it is in no way overpowering. This is what I like about it that I have found so hard to find elsewhere."
Ian Davies, UK, Monday, October 29, 2001

"It really is amazing that such a wonderful fragance got discotinued, please do as much as you can to bring it back, yesterday a friend of mine was wearing it and it brought back so many memories, I REALLY NEED IT AGAIN FOR A NORMAL PRICE!!!"
Claudia Mantilla, Venezuela, Thursday, October 25, 2001

"I have been using New West for women from the day it came out. I am freaking out about not being able to find it anymore, so far I can still dig up bottles online but know this too will come to an end. There is no other perfume I like, I have been trying to find a replacement and I can't. EVERYBODY tells me I smell wonderful when i wear New West. People even stop me on the street. The scent for me even after 10 years is still as alluring and exciting as it was the first time I smelled it. PLEASE, PLEASE PLEASE bring this perfume back, there is no other like it and I still have another few decades to be using it. I would never switch if I could have my way."
Christine King, USA, on Thursday, October 25, 2001

" I have never smelled anything like New West for Women. My daughter will not wear any other fragrance. I keep stocking up for her when I can find some on the web. PLEASE bring it back. Before Christmas would really be great. "
Sue LePage, USA, Wednesday, October 17, 2001

"I was in her office for the first time, on business that now seems unimportant. I stood there within her fragrance aura and knew my fate was sealed. The memories, (or were they fantasies?), of gentle scents drifting to me on a Summer breeze came rushing in from everywhere. I was dumbstruck. I didn't even know her name. I was in love. It could have been the eyes or the confident tilt of her head or something un-named and predestined for both of us.
I couldn't remember why I was there.
"What is that you're wearing?"
"New West," (Oh, the smile!).
That was six years ago. The New West is gone, replaced by something less magical, less evocative. She misses it, and I do too.I'll always love her just as much (the eyes and the smile still have the same effect), but I'd ever so much love to experience that dizzying, spinning memory of Summer flowers and cool, fresh mystery again and again."\
Brian Childers, USA, Tuesday, October 16, 2001

"New West for him was the parfum, that was typical for my friend Frank.
So I miss his typical smell! Please bring New West back!!!
Thanks Martina"
Martina Symalla, Germany, Monday, October 15, 2001

"I love New West for women! It is such a different fragrance and I receive compliments each time I wear it, but I only have a few drops left! My last purchase was December of 1999! Please bring it back."
Carmin Fella, USA, Friday, October 12, 2001

"Wow? Where can i begin? I've been using new west for over a decade now -- ever since i was 15. I've gone many stages of colognes (Polo, Drakkar, Eternity, etc.) but nothing has ever evoked the same attention and reviews from women -then the good ol subtle charm of new west. I've only got enough stock for another 2 (I horded some as soon as I discovered Aramis was discontinuing it). please bring it back!"
thang, UK, Sunday, October 7, 2001

"Wow!! Didn't realize New West had so many followers or that it was discontinued....major disappointment.First purchased for my husband at an airport duty free shop and been searching ever since. Clean, fresh and ever so sexy scent. We came across that that first and only bottle just recently and are using it sparingly until you bring it back. And, I know you will because everybody loves a winner! Never had the pleasure of New West for Her. Would be very interested. Please keep the fans posted."
Donna Hatton, Canada, Friday, October 5, 2001

"Hello Basenotes!
i am an avid fan of New West . I wear the womans version because it is so fresh and clean . It reminds of a seashore and the scent of salty ocean air. people always ask me what am i wearing and i never tell! I think estee lauder is stupid for discontinuing such a unique and right in the money scent. New West is the epitome of what a fragrance should be"
Mathew Archunde, USA on Thursday, October 4, 2001

"New West for Her is a deep inviting aroma that plays on your senses."
Kathi Bruton, USA, Tuesday, October 2, 2001

"This is a wonderful scent for men and it deserves to be enjoyed...I buy New West whenever I can find it, but it is getting harder to find. PLEASE bring back New West."
J Buckingham, USA, Sunday, September 30, 2001

"I love the fresh scent. Reminds me of the ocean and just mown grass. It is sporty but yet elegant. Perfect!"
Phyllis Harwood, USA ,Friday, September 28, 2001

"New West Skinscent for Her is unique.
I am allergic to many fragrances, but this doesn't bother me. I don't and won't wear anything else. Please bring it back. I don't like having to track it down and always wonder if it will be the last bottle I'll ever find.
Thank you"
Carrie,USA, Friday, September 28, 2001

"It was a mild fragrance. It wasn't heavy in musk like a lot of mens fragrances are.
And it was different."
Lincoln Jones, USA, Thursday, September 27, 2001

"I like how NOT heavy New West is - unlike most other colognes, the skin scent was not over powering and yet lasted through the day ... I have bought a few bottles supply BUT Aramis should start making it again!!"
Jim Charette, USA,Thursday, September 27, 2001

"New West facial gel is a wonderful moisturizer. I use it after shaving, and it doesn't irritate at all--it soothes and invigorates. Where can I find more? I'm down to my
last jar, and it is getting pretty empty! Please help me find more of this great product."
paul amaru, USA, Monday, September 24, 2001

"The clean freshness of the scents for both men and women is a classic that I love. If you could drink it I would! :)
I've still got a bottle left that I ration out to make it last, otherwise I would still wear it as my signature scent.
It's still for sale in a few places in Australia, but only because it's their remaining stock which hasn't quite run out.
I would love to see it come back, and in particular the matching toiletries such as the body lotion, and the alcohol-free version (desert nectar)
You only have to look on eBay and other sites to see that every bottle of New West listed gets snapped up, and goes for quite a bit of money.
Please bring it back!"
Sophie Divliaev, Australia, Thursday, September 20, 2001

" I always bought it for friends in France as its gone! boo hoo!"
A. Kelly, USA, Wednesday, September 19, 2001

"New West for Him is one of my favorite fragrances. When I wore it, women would stare at me as I walked by, and the more social women would stop and compliment me. It's a great fragrance, and I would pay good money for it."
Martin E. Adams, USA ,Tuesday, September 18, 2001

"I loved the women's fragrance - it was distinctive, fresh, and invigorating."
Cara Milmine, New Zealand ,Friday, September 14, 2001

"New West (for Her) Body Lotion was my most favorite scent!!! I've tried to find something to replace it, but have had no luck. Whenever I wore the body lotion, people would stop me and ask what I was wearing. It was a pleasant fragrance that always made me feel beautiful and feminine.
PLEASE bring this body lotion back!!!"
Patti, USA, Monday, September 10, 2001

"Please bring back New West for women...both the cologne and that slimy gel-type body stuff. I loved it! I look everywhere for it...
Sometimes I can find it at those carts in the mall...but the scent never lasts very long. Probably because it's really, really old... "
Jackie Roten, USA, Saturday, September 8, 2001

"I loved this scent in high school and wish it were around today. This was my signature scent and I got TONS of people asking what it was that I was wearing. I was so bummed when it was discontinued. PLEASE bring both scents for him and her back. My female friends loved and wore the scent for her and could not keep men off of them. Thanks!"
Bobby Sankary, USA, Sunday, September 2, 2001

"New West for Her delivers. Besides being the freshest, cleanest and most unusual scent I've ever worn (and my favorite), it's done its job -- my husband can't get enough of it or me.
Ginny Hirsch, USA, Sunday, September 2, 2001

"New West Skin Scent for Her is, in my opinion, the freshest and sexiest fragrance ever created. I had been wearing New West for years when it was discontinued. I can imagine the look on my face when the sales person at the fragrance counter told me it had been discontinued. It was as if someone close to me had died. I felt as though it was my very own fragrance. It was, and still is a perfect fit for me. I received compliments on how wonderful I smelled constantly. I have been trying various fragrances, but I can't find anything that compares to New West. Please bring New West back!!!!!!!!!!!"
Julie Rensing, USA, Saturday, September 1, 2001

"I've been wearing New West for Women for approximately 15 years. I love the skin scent and also the body lotion. Everywhere I go, people say what is that fragrance? One store owner recently said "just stay here and walk around and make my store smell good. One Doctor's office in particular, all the nurses would say "here she comes again", they took such good care of my husband when he was ill with leukemia,that I bought 3 bottles and gave each of them one after he died. That was back in l998, when I could still buy it. I'm so glad to hear there are others like me, that would like to put it back on the shelves. Haven't been able to get the lotion for over 2 years. PLEASE MAKE SOME MORE!!!"
Mary Kay Smith, USA, Friday August 31, 2001.

"My wife fell in love with new west (and me of course) many years ago and I have always had a bottle. It is the smell she has associated with me since 1996. Recently ran out and just found out today when I went to get more that it was no longer available. WHAT ARE THEY THINKING? Any woman who smelt it loved it. I have not had so many comments about any other aftershave. I MUST HAVE MORE!!! I will be struck off if I don't get more... Seriously though, it is the best scent I have found to date. Bring it back I say."
Michael Browning, Australia, Friday, August 31, 2001.

"new west for her is the best perfume that iind for n'ai pas trouverun autre parfum pour l'ete qui sente aussi bon la mer ,l'iode ,qui soit si frais et si fort a la ne comprend pas pourquoi aramis a decide d'arreter sa fabrication alors que c'etait un parfum original qui sortait du lot de tous ces nouveaux parfums sans aucune personnalite et qui se ressemble tous.en attendant une rÈÈdition,je reste fidËle autant que je peux ‡ cette fragance en ayant dÈnichÈ une pale copie de new west for her."
Cathrine Bordes, France, Wednesday, August 29, 2001

I am an enthusiastic user of New West For Men since aprox. 1993.
I Think it is a classy, yet sporty fragrance and just perfect for me as it is, or sadly as it was.
Currently I am trying other fragrances but they just won't do. At the same time I'm searching for a bottle of New West from an old stock at any perfumery I come by in every country here on the continent. So far without result.
Please make sure Aramis starts reproducing it!
Many Thanks"
Jelle, Netherlands, Wednesday, August 29, 2001.

Damarys Riviera, USA, Wednesday 29, 2001.

"such a sad thing that this has gone away...i wore the ocean surge lotion all through high school and into college and nothing else has ever prompted more positive responses from those lucky few who got close enough to smell it!"
Megan S, USA, Tuesday, August 28, 2001

" I loved New West for women! I have received the most compliments and more people have inquired (male & female)about the scent I was wearing when I had New West for Women on. In fact I ran out 2 weeks ago of the very last of my stash and is how I found this site []. I started a new job and two people, on the very last day before I ran out, wanted to know what I was wearing and Ihad to tell them it is New West for Women, but they don't sell it anymore! Help!"
Shannon Fitzgerald, USA, Tuesday, August 28, 2001

"When I met my husband for the first time he was wearing the best smelling scent I had ever smelled. On our first date, he had more than just a few comments from other women on how good he smelled that evening. As a gift, I was able to buy more NEW WEST in the dept. store. When it was discontinued, we tried several other fragrances but nothing smells as good as NEW WEST on my husband. His birthday is coming up and I am desperately trying to find it. So far no luck.
Missy Anderson, USA, Friday, August 24, 2001

"I have tried all kinds of perfumes & the one that keeps getting compliments when I wear it is New West (for woman). I love the frest, light, clean smell it has & apparently so does everyone else that I run into, even strangers will ask what I'm wearing. I really wish they would bring it back. It really is the best."
Val Perry, USA, Thursday August 23, 2001.

"I lived on New West for men, and my wife (and all her sisters) lived on New West for Women. Not just the skinscents, but the bath salts (WONDERFUL!) and the Shower Gel (Astounding)"
Rick Howe, USA, Thursday August 23, 2001.

"Its fresh, its clean and it is one of the things in the morning that makes me able to get up and stop feeling like pukeing (joke).
Top scent and one which I sorely miss"
Andrew Griffiths, UK, Friday, August 17, 2001

"i love this scent and it is absolutely positively hard to find. i've called everywhere in town and have yet to find any sign of it. i have searched online and even that is getting harder. this scent is awesome and i cried when i finished my last bottle and found out it was discontinued. please bring it back. and let me be the first to know."
Jennifer, USA, Thursday, August 16, 2001

"I love this stuff and have been searching for years for it with no luck. I would love to see this come back. There is a waiting list at our mall months long for people wanting this stuff."
Melanie Trasher, USA, Wednesday, August 15, 2001

"I just Loved it. It has a very distinquished frangrance nobody could help to mention whenever I had it on. I have been searching for 2 years now - no joy. I constantly search online, but always get the message " out of stock". My husband LOVES it too (for me -of course)!!!"
Anne Dromgool, New Zealand, Tuesday, August 14, 2001

"It's the only scent I'll use. Please bring it back soon."
Charles Hankins, USA, Monday, August 13, 2001

"I love New West for her because it is very sexy, and you don't smell it on every other woman, because it is very hard to find for me. "
Jennifer Deal, USA, Sunday, August 12, 2001

"it is my signature smell, and everyone always asks me what I’m wearing because it meshes incredibly well with my skin. I want it and I can’t find it anywhere!"
Amber Schmale, Spain, Saturday, August 4, 2001

" I love it, and have been using it for years. Have to find it in the internet where I can. I could never understand why they discontined it, as many people I meet want to know what it is."
Michael L Williams, USA, Saturday, August 4th, 2001

"My wife absolutely is in love with New West(for women). She is dying to have another bottle. She uses the one she has now very sparingly..saving it for only special occasions. Her father bought it for her shortly before he died of a heart attack, so it also holds a special meaning for her."
Al Iamunno, USA, Friday, August 3rd, 2001


"This is the only perfume (for women) that I have worn in years. There is nothing offensive about it. It is a clean, refreshing, seductive scent that I am always complemented on. I have been purchasing all that I can at different online stores that still have it, and it gets more and more expensive. If there is anything that I can do to help bring it back, I will."
Katie Spoon, USA, Thursday 2nd August, 2001

"it is one of the few that smells really fresh after a day. I miss it a lot, although I treasure my last half bottle ;-), which I keep for very special occasions,
If I were to choose one fragrance for the rest of my life this would be it !"
Mr. S. de Jong, Netherlands, Tuesday, July 31, 2001

Katelyn Seward, United Kingdom, Saturday July 28th, 2001

"Hey Basenotes!! I absolutely love this scent! I went to california and i got so many compliments on this scent. It blends really nice from start to finish. I Think Estee lauder should bring this back in a major way. Hell I even wear the womans and people (men) say it smells nice what ami wearing and wear can they get it!!!"
Sean Thomas, USA, Thursday, July 26, 2001

"For me, New West is modern and fresh and absolutely timeless, and doesn't smell like any other of the new masculine perfumes.
I take a strong interest to be able to buy new West in Germany again."
Mertin Benner, Germany, Sunday, July 22, 2001

" like the way it smells fresh and immediate on a man, especially in the summertime.
When I saw the bottle, it immedialtely brought back memories form the early nineties. Fresh, without that citrus copycat phase throughout the past 10 years. Please bring it back!
--A woman who likes New West"
Sonia Peters, USA, Friday, July 20, 2001

"It is the cleanest, most refreshing sent that seems to last for days. It is not flowery or overpowering, but has the right formulation that smells great!! Every time I wear it, people ask me what perfume am I using & where can they get it! Right now I am trying to buy as much of the New West for Women that I can because I can not find a replacement that compares to it. If they want to do something to bring it back, they could update the packaging or something with out touching the scent. I think they could still make alot of money on it if that is what the company is worried about."
Heather, USA, Friday, July 20, 2001

"They were both so different with a distinctive smell of their own. Both me and my husband loved them."
Paula Meyrick, United Kingdom, Monday 16th July, 2001

"I absolutely love new west! I am 21 years old and i remember my older brother wearing it. i would sneak a spray here, a spray there and everyone would be like "What is that" It is a shame that it is gone. it is a great blend of fresh and woody BRING IT BACK!"
Jason Carter, USA, Monday, July 16, 2001

"I loved the New West product line. I bought the soap and shampoo after
being given a sample of the cologne; it was very warm and smelled very
clean. I also thoiught the packaging was pretty cool too. It's a shame
you can't find that stuff anymore"
Shmickie, 15th July, 2001

"I believe that this fragrance was one of the best scents created by Aramis. The scent is up-beat very energetic with the most amazing synergy of oceanic and woody notes I've ever smelled. The scent fits nicely into the whole new millennium. I just cannot understand why the Lauder company would discontinue a scent which helped to pioneer the whole Oceanic Fragrance category.To take away this scent is like discontinuing Youth Dew from the Estee Lauder counters.
Think for a moment...If the scent was such a bomb why does it still have a following and sells for outrageous prices on Internet auctions? Bring it Back!"
Paul, 5th July 2001

"..just wanted to add another name to your list supporting the re launch of New West. A brilliant product, original scent, different, unusual and always receiving comments people asking "what is that scent.?""
Robbie Rogers, 11th June 2001

"I was SO disappointed when New West was discontinued - I have tried many many aftershaves, and none have ever provoked as many "That's nice - what are you wearing?" questions to me as NW. It is the only thing that REALLY suits my skin type...PLEASE can we have it back...? There's nothing that comes close on the market."
Lawrence Gough, UK, 10th June 2001

"Bring it back. We have a waiting list of several hundred people waiting for the women's version."
Raffy, 'Parfums Raffy' 31th May 2001

"Why you discontinued such a unique, ahead of its time, fabulous fragrance, for Men and Women is beyond me; and all of my friends!! There are inferior scents on the market that are selling well, and can't hold a candle to New West! There is also a "Black Market" for it!! Re-Release it!!! ... New Launch!! New Advertisements!! Whatever!!..but Don't change the Scent!! Its New West time again!!!"
Ernest Gallo 31th May 2001

"NICE! Bring this back baby!!!! It fits into my west coast lifestyle."
James Morris 31th May 2001

"I used to buy New West regularly. It is one of the few fragrances I like, still, and it was and probably still is different from a lot of other men's fragrances on the market - hard to describe but very distinctive with good packaging. I think it is a shame that they discontinued it, and I for one would like to see it re-instated. "
Chris Whitebread 31th May 2001

"New West for men is one of the few colognes that I wear. I came across it 10 years ago as a gift. I have had more compliments from women as well as men on the subtle and lasting fragrance given off by this cologne. The sent is not easily defined or categorized, rather a rare and fine blending of many sent groups which has created a fresh and clean scent. A no-frills fragrance with an attitude. I am surprised that this has not become a classic. The tragedy is that it has become harder to fine. Every store I go into I always try and check for New West. I only have a store of two bottle in reserve. That would be great if they could start producing New West again"
Gene Katcher 29th May 2001

  • Share this

About the author: Grant Osborne

Grant Osborne is the founder and editor of Basenotes. Grant has two children, and a dependence on tea, haribo and bacon.


Advertisement — comments are below


    • suzannestevens607 | 9th February 2018 22:55

      Please bring back my favorite scent of all time! New West for Women. I have not found another fragrance that even comes close! Please, please, please bring it back!!!