The concept of capturing the fragrance of a location is fascinating; imagine smelling of that pine forest you trekked through instead of just a market standard aromatic based on a pine forest. Blending and balancing the numerous obvious, and not so obvious notes of a location is a precise science, and weíre not just assuming that by including materials that are typical of a location will result in an accurate snapshot of it. It takes a little more imagination than that.
One of the best examples currently available is from Christopher Brosiusís range CB I Hate Perfume, titled Black March. With notes of raindrops, leaf buds and wet twigs, this fragrance was a startling discovery amongst a market of stereotypical compositions. Although based on a favourite poem of Brosiusí, Black March managed to bottle a scent that allowed many to explore wet childhood afternoons and walks in the rain. Unbelievable as it first seemed, this perfume, whilst composed for different reasons, left space to spark personal memories unique to all that smelt it.
Where some of these bottling experiments fall short, the debut range of fragrances by Danish designer Henrik Vibskov, like Black March, succeeds in capturing its source material whilst giving the wearer enough space to furnish the locations with their own memories.
The Eau de Toilettes in the range - TYPE B (Berlin), TYPE C (Copenhagen) and TYPE D (Damascus) - may take inspiration from global destinations, but the aim of the collection, which was developed by Givaudan in Paris, was to create a snapshot in time of a location, not to focus on a personal memory of Vibskovís. By approaching the composition of the fragrances in this way, TYPE succeeds in offering the stimulus for wearers to wander these locations through the use of their own memories and not the designers.
The experience of recalling memories has been long documented as having therapeutic properties and is one of the most common reasons that people choose to wear a particular fragrance. For everyone, the memories will be different, but TYPE B, TYPE C and TYPE D demonstrate how effective location capturing can be when you leave a little space for the wearersí mind to arrive by its own means.
In the UK, TYPE is available exclusively from Liberty with all bottles priced £85 for 50ml.
You need to log in to leave a comment