Latest Features

Start! : How Scent Trunk Developed Their Product

by William Yin, 29th April, 2015

Right off the bat, we knew we had to find out what the market was missing. We had to discover what market we wanted to target, and what they wanted in a product. So, we did surveys… a lot of them. We discovered a group of men (and women), who cared more about the scent, than the brand. These men didn’t just wear fragrance, they experienced it.

Report from the second annual Art & Olfaction Awards

by Deadidol, 27th April, 2015

A full report of the winners and happenings from the second annual Art & Olfaction Awards held on 17th April.

Scenting Game of Thrones

by Callum Langston-Bolt, 11th April, 2015

With the imminent return of Game of Thrones, Callum decides which fragrances would suit the residents of Westeros. (Plus - bad photoshopping)


The Smell of Home

by Marloes Hagenaars, 30th March, 2015

Marloes Hagenaars recounts the scent memories of her home and the power fragrance has in bringing back memories

Pierre Guillaume : "We are not for sale!" - new line, Collection Croisiere launched at Esxence

by Grant Osborne, 27th March, 2015

Pierre Guillaume show his new collection, and tells Basenotes why he remains fiercely independent

Bottle Bling: Paris Hilton Announces Her Limited Anniversary Edition Perfume

by Haniya Rae, 25th March, 2015

Haniya Rae reports from the launch of Paris Hilton's 10th Anniversary fragrance

8 Fragrances for 8 Madonnas

by Callum Langston-Bolt, 20th March, 2015

Callum Langston-Bolt finds eight fragrances for eight stages in Madonnas life.

The Life Of π

by Grant Osborne, 13th March, 2015

March 14th is International Pi Day! So, a perfect opportunity to a look at the history of one of Givenchy’s most popular men’s fragrances in recent history: Pi.

Start! : Birth of Scent Trunk

by William Yin, 12th March, 2015

Start! is a new series on Basenotes looking at the journey's of new fragrance start-ups. In Series 1, we follow the story of Scent Trunk.

How to pronounce Italian Perfume Brands

by Grant Osborne, 10th March, 2015

In the latest of our pronunciation guides, we show you how to say ten Italian fragrance houses.

Anosmia Awareness Day

by Get Lippie, 27th February, 2015

Today is Anosmia Awareness Day. Read Louise's personal, heartfelt message about her experience with anosmia.

Review of Belle Haleine – The Scent of Art

20th February, 2015

Ashraf Osman and Dr. Claus Noppeney review the new Scent of Art exhibition at the Museum Tinguely in Basel, Switzerland.