Ok, here goes... I have long avoided any fragrance produced by Avon. I am a younger fragrance enthusiast in my 30s, and always felt Avon fragrances were cheap and old-fashioned. However, I have been experimenting with a number of “old school fragrances”, and have loved them. The key with older fragrances is very light application, lighter than I would normally use with more modern scents. For example with most modern fragrances (although the strength of each varies) my standard application for my skin is a MAX of 3 sprays...
1 chest/upper neck
.5 sprays on each wrist.
This gives me a subtle aroma bubble for most modern frags.
I may nix “the stomach spray” (bringing it down to 2) for stronger modern frags. But I rarely find a fragrance that needs 4 sprays. At 4 sprays I hate to tell you, but you DO SMELL like “THAT COLOGNE GUY”, at least with my skin. If I have a weaker fragrance, my stomach spray will be on the back off my head instead, for projection. Now with an older fragrance, especially a so-called “powerhouse” fragrances I’ll generally use 1 full spray to the center of my chest, and the scent is perfect all day. This is how I wear Van Cleef and Arpels, Quorum, etc. When I do this it smells amazing. Complex, but not overpowering. Especially, because I normally wear a full suits. But I digress...
I finally decided I would try a few Avon fragrances. I tried Wild Country and hated it. It had that weird Avon smell, that’s cheap and old-fashioned. The epitome of “OLD MAN smell.” It smelled like the chemical they use to scent old "Baby Wipes". My girl agreed. And then I tried the current iteration of Black Suede Leather. Just boring and linear, and still had this odd Avon vibe I didn’t like, which translates to me as cheap.
Then just recently someone gave me 2 bottles of the original, and new version of Black Suede. I actually prefer the new version the best. Some people will say any time a fragrance is reformulated it’s watered-down. And for fans of the original it may feel that way. However I think in many instances the company is merely tweaking the formulation for a more modern aesthetic that will resonate with a new generation of consumers (as well as the need to eliminate ingredients that may cause allergic reactions...aka Oakmoss) I for one having smelled both back to back prefer the newer. It’s less aggressive and even more subtle and cozy.
And for the record: I DO love Black Suede. Actually, for me this is mildly embarrassing. But it’s a very, very nice scent! It would have to be because for me to go out and buy two more bottles just to have as the safety when I openly admit I hate Avon fragrances is very telling. Now to be clear I’m not a fan of the top they still have that cheap Avon smell like old baby powder. But on my skin, right out of the shower... with the NEW formulation of Black Suede this “opening” only lasts the first five minutes. Once I get into the mid and basenotes it’s fantastic. And on my skin it lasts 6 to 7 hours. I have no idea what the note breakdown would be, it’s not really about breaking down individual notes with Black Suede it’s more the overall feel, or “aura”. And this is the “aura” when lightly applied (3 sprays, as mentioned above as this is not a powerhouse)-
WARM, INVITING, SAFE, SUBTLE. COZY, SEXY – Think curling up in front of a fire on a cold night, with a snifter of cognac (or glass of whiskey), a warm blanket and a good book (or old movie), with your girl at your side. All the while the aroma of some delicious, warm baked goods (cookies perhaps) is wafting through from a nearby oven.
This is definitely a fall/winter scent. It screams autumn in New York. The image of a sharp dressed, casual man, with a scarf and Peacoat, strolling through central park with his girl.
I have no previous associations with this fragrance, as I’m too young to remember it in its heyday, if it ever had one. It’s not modern. But it’s also not dated. It’s unique. And my girl who is in her late 20’s loves it! She’s not a fragrance enthusiast, but this is one she always snuggles up to sniff ...when I wear it. Well played Avon, well played.