This fragrance can be rather cloying and heady when too much is applied. Overall, the smell is clean, reminiscent of salt water. Nothing to write home about. As a generic cologne, it seems like it would work well for daily wear during the summer. Not a staple fragrance by any means.
The smell starts off with a hint of bergamot overpowered by the rum. I didn't even notice the middle notes. It went straight to the base notes, smelling not so much like white chocolate as a sickly-sweet creme brule. Very heady and overpowering. Drove me to wash it off of my wrists to help the headache die down.
The only reason I give it a neutral is that it has a decent longevity.
On a personal note, it's somewhat nostalgic as it smells very similar to Cuba, for which I have always had a bit of fondness. However, it is significantly headier than the aforementioned fragrance, and one would be better suited to dish out $6-$8 on a bottle of Cuba than $15 on this scent.
The only reason I purchased this was because my girlfriend at the time liked it. I think she was just tired of waiting around while I went through the various colognes being offered at the mall...
I have a slight bit left now, and taking a whiff of it, I'm reminded of the dismal smell of this cologne. It's a dark, bitter olfactory assault that ultimately won the honor of making my gym bag smell marginally better. I agree wholeheartedly with the previous reviews.