Fragrance Reviews by escentual

Puig unveils Prada’s first fragrance

Spanish beauty group Puig has unveiled the first fragrance for Italian fashion brand Prada. The women’s EdP named Prada, which took three years in the making. “It is a story of two Latin families united by their devotion to tradition, quality and attention to detail,” Puig prestige beauty brands president Manuel Puig
The fashion house attempted to develop a fragrance in 2002, when it launched its first cosmetics line Prada Beauty, but the fragrance was never marketed. Prada’s renewed venture in fragrance is the outcome of a joint venture with Puig Beauty & Fashion Group signed in 2003, which is now working on a men’s fragrance for the brand slated to launch in 2005.
The amber formula of the women’s fragrance, composed by Max Gavarry and Carlos Benaïm of IFF, is described as a reinterpretation of traditional perfumery, and features sandalwood oil, patchouli leaf, labdanum and benjui. It comes in a plum-colored rectangular bottle with silver spray and pump engraved with the Prada name in gray, and displays a steel plate with the names of the four principal ingredients.
The product line includes 50ml and 80ml EdP sprays a refillable 80ml Intense EdP spray and a 50ml Deluxe version plus a 200ml Body Milk and a Bath and Shower Cream.
available from mid october