I'm rating it positive for a very thin margin. I figured, what the heck, I rated A*Men Pure Leather positive on the similar terms, why not Ultra Zest then.
Ultra indeed, but Zest? Too strong, too potent and too much not fresh for the summer. It is way similar to Pure Malt. Is Ultra Zest the same as Pure Malt? NO! BUT, very similar in style yes.
Orange box, orange bottle - representing all the summer glory and does it actually succeed? Subjectively - NO, maybe yes for others. Objectively - NO.
Is there all the orange and tangerine here? Well actually there is. How then it reminds of Pure Malt? It simply does.
This scent will give its most, ironically, in winter and not in summer. Especially not in hot summer days. In the end, the only fresh scent from the Pure line is Pure Shot/Energy whatever you might think of it.
I was expecting this fragrance to be dense, sweet and maybe even overbearing and it happened. What I wished Ultra Zest to be? Fresh in a certain unique fashion, but not in a Pure Shot/Energy way. So I got what I expected and not what I was hoping for.
Do not be fooled by the colour of the box and the bottle. It isn't fresh, it's marketed as such. It is a strong oriental that'll give a lot in winter and maybe during summer nights when applied sparingly. If you're not the fan of the line or a collector, you might find Ultra Zest an interesting blend and like it. If you like the line, its idea and are a collector, you might be a bit disappointed by Ultra Zest, like me.
Overall conclusion is - it is not a bad fragrance and it'll most definitely get you compliments. It is very potent, with great longevity and projection.
So, reading my review someone might say I should've rated it neutral at best, and I mean at best. Well, I'm rating it positive regardless. I think the more time will pass, the more crowd will give it some more or less merit and myself will get to appreciate it more in time, also be glad that as a collector of the line it stands with the rest of A*Men flankers.