It'd be difficult to argue if it could have been better. I can't say if that's really oak I'm smelling, however most definitely I do smell a strong wood accord. Burning wood, to be precise.
I dare say this is a bit different take on Pure Leather, that is, A*Men without the tar note and strong burning wood note. Pure Wood is definitely nothing revolutionary, but quite appealing. It follows that typical form and norm of an A*Men flanker. All in all in sense of smell it definitely delivers. It doesn't follow the path that some flankers followed after Pure Malt and that'd be Pure Havane and The Taste Of A Fragrance. Pure Wood doesn't contain cherry, fruity vibe. Unlike the former mentioned, Pure Wood is definitely creamy, burning wood, caramel like.
Fragrance itself, if you like the line and the whole idea of it, is exquisite. If you never got hooked on this line of frags then it'll be just another flanker to you. Pure Wood lasts quite long, however it's projection is rather limited. Regardless of it's obvious flaws, it is a fragrance incredibly suitable for cold days in winter. I don't know why, but I myself do not see it at all as a night time fragrance.
So, what is with Pure Wood as a flanker in general in terms of its destiny? Well, you can most easily see that in terms of flankers - Pure Malt and Pure Havane stole the game. Period. Flankers that ensued later on, even though they're not bad - The Taste Of A Fragrance, Pure Leather, Pure Shot/Energy and now Pure Wood - just don't stand a chance in general public. Pure Malt and Pure Havane will always be among the top worn, top spoken of, mentioned, recommended or reviewed.
Summary: if you collect them, you'll most likely love Pure Wood. If you're casual about this line of frags, it'll be just ok to you. I myself am a bit biased and really do appreciate Pure Wood. It is sort of a different take on Pure Leather that never got the hype, maybe deservingly so, but also I somehow see this coming to Pure Wood as well but undeservingly. I myself was not and am not too crazy about Pure Leather, still I like the fact I own it.
Although Pure Wood is not the finest example of craftsmanship or a masterpiece, it is a very fine fragrance, quite refined even due to the fact it does have this dose of syntheticity in it. I'm getting the impression people want it to fail, thus they see it as a failure. I strongly say and claim it is not. It is quite a worthy fragrance to have, especially if one collects this line of fragrances.
Originality - 4/10
Scent - 8/10
Longevity - 8/10
Sillage - 6/10