To understand this scent, we must understand why it was created. In essence, this is a response to the downward spiral of modern perfumery and its obsession with being clean, fresh, safe, profitable and unobtrusive. For a scent to succeed these days, it seems to require less and less imagination, and a whole lot of money pumped into the marketing machinery of advertising. Not entirely a perfumer's fault, when every brief he receives says "Fresh, cool, clean, understated and emulates the success of Cool Water and Acqua di Gio".
Fortunately, we have a few couturiers who see the malaise of modernity and tries to be different, creative, bold. In an interview, Mr Kors explains:
"There is such a sameness in men's fragrances now of everything being citrusy and sort of innocuous. We definitely wanted something that was a statement. I wanted something memorable, special. I like something that causes a reaction, but I'm not looking to clear an elevator here."
What i like about Michael Kors for Men is its obvious links to the classics, yet attempts to merge tradition with modernity. In his words, "You want the best of the past, but you want to leave what's old-fashioned." His style can be called modern traditionalism. So what can you expect from Michael Kors for Men?
The topnotes are an attention getter for sure. It is full of the sillage inducing notes of spicy Cardamom and Star Anise. As for the citrus, none other than the deep, breadth-extending bergamot was selected. The heart notes are even more intense. All masculine notes of tobacco, sweet suede and smoky incense rush to the front in a sensual, refined accord designed to overload the senses with a mingling of sweet and bitter notes. The drydown echoes this theme of opulence with patchouli, dark plums and dried fruits.
Michael Kors for men is without doubt, an intoxicating scent that reflects refinement and sophistication in a bold, confident way. He manages to put a sexy spin on the theme of classic luxury and at the same time, infusing the fragrance industry that seems to be increasingly jaded, with some much needed creative vibrancy.