Today I was walking in the park with Ogma, my dog! A man of seventy years old was painting the landscape sitting near a tree. It was not exactly a beautiful painting, but I was excited to understand that even at that age a person wants to get involved with something!
About Vero, I can say that I respect very much a person who has begun to make perfumes at his age! Wow! The licensee of this brand seems to be of Campomarzio70 of Rome, even though the brand is a Swiss one.
But to talk about Vero’s perfume I need to understand her ideas about perfumery. As she is considered an artist, it would very important for me to investigate perfumery’s bloggers opinions because contemporary bloggers play an active role in the process of constructing meaning about works of perfumery and art. Some artists often say that the viewer contributes to or even completes the artwork by contributing his or her personal reflections, experiences, opinions, and interpretations.
But in this case I found a beautiful interview by Alfarom, in which she is talking about perfumery and about her point of view too.
She said: “…the market is full of new products and is increasing daily. We learn of strange "shocking" perfume concepts with blood, semen, urine and other body fluids. After a while I just stopped thinking about it and do what’s right for me.”
MMM! She is talking about Sécrétions Magnifiques (2006) where Antoine Lie tried to give an olfactory idea of blood and sperm. This is an artistic idea! She is talking about Peety by O’driù in which one can add ten drops of his/her own pee! And also this is an artistic idea!
So, what is right for her?
“My goal is to make a good product, and not to be a famous perfumer. And my goal is to create the perfume as a “Gesamtkunstwerk”, with the right bottle, the appropriate packaging and at the heart an original emotionally touching scent.”
Following her speech, I think about the packaging of her perfumes: a standard old style bottle in a box type for watches! No, just a moment!
Gesamtkunstwerk (translated as: total work of art) is a term that was used for the first time in 1827 by the writer and philosopher German KFE Trahndorff and then used, starting from 1849, also by Richard Wagner, who included it in his essay Art and Revolution (Die Kunst und die revolution).
The ideal of Gesamtkunstwerk is enhanced by visual artists of the Vienna Secession including Gustav Klimt who design, sculpt, paint and decorate in view of an idealized fusion of the various arts. And He was even famous!
At this point, I wonder if people understand the meaning of their statements!
I focus on the scent! I quote an Italian blogger Jicky2:
“These perfumes are so memorable that we had forgotten that they existed in the closet ...
Really, the niche children love her, they make a lot of pictures with the old woman, who looks old... But, who cares, a nice review of 4 perfumes is everywhere.”
Wath I think about this perfume?
I think this perfume borders with an insecticide! Perhaps that smell served to her to tell the poetry of marine pollution, in a total vision of art. Or maybe it's the smell of tiny flowers caught in a romantic flowered field in Switzerland before the arrival of those of Ricola’s candy.. When they arrived, there was not even a flower, and even grass! They could not make their CHRÜTERCHRAFT candy! And now a lot of people have hoarseness and cough!
Why not try to paint?