I concur to define Armani White as a breezy white musk. The olfactory introduction is crisp and lemony with hints of orange and aromatic/ minty herbs. The aroma in this phase is pleasant, refreshing and "open-minded", an aromatic cloud with talky/musky nuances yet rising up from the base. I don't catch properly the cardamom but of couse a pleasant dustiness around which heralds the final white musk with powdery woods and green, lemony and vaguely almondy nuances. A more than decent experiment. Unisex.
This is one of Armani's less boring scents. A citrus opening with herbal undertones is gradually dominated by a synthetic light white musk base note that overall makes a pleasant albeit not particularly exciting scent. It reminded a person close to me of Issey Miyake pour homme, but the added musk note clearly sets it apart, although it lacks the creativity of, for instance, Tom Ford's White Musk series, but then it lacked the latter's extraordinary high prices too while it was still available. Overall pleasant for summer, discrete with poor silage and projection and limited longevity. Between neutral and thumbs up, but the originally decent value barely tilts it upwards.
Emporio Armani White He, is very similar to the female version, only slightly more woodsy in the drydown.
This fragrance successfully recreates a crisp, clean and refreshed feeling. The scent is quite light and 'breezy', making it suitable for younger men or even a young boy just starting out in the fragrance world.
White actually could be worn well by women. Some may actually prefer this fragrance over White She, because of the interestingly mild spicy notes in the heart of this scent.
Overall, this isn't a fragrance that has been designed to turn heads, rather it is casual and friendly, and in some ways subtly sexy.
for my skin it's the ultimate elegant / fresh / signature light fragrance for summer.. im so sad its so rare to find nowadays, probably beacuse treasures always are hard to find.. used this since it started production but i miss it now..
I disagree with all the negative reviews on here. I absolutely loved this fragrance it was unique and carried a little sophistication to it. I found it to be quite light and a little musky with some citrus thrown in for good measure. As it says at the top of this page, this was initially meant to be a limited edition and was always priced the same as the other Emporio Armani fragrances so I should have noticed the signs when they cut the price of it and discontinued all the other products in the "he white" line. Damn I wish I had bought more before they discontinued this fragrance. Yes you can still buy it online but it is usually overpriced because like a few others (i.e. Gucci Rush) people didn;t realise how much they liked this till it was gone.
If I could, I'd go back in time and never smell or purchase this fragrance. That way I'd never miss it as much as I do now.
The only Armani I like. It is a very nice and simple fragrance. Similar to Acqua di Gio, but spicier and more reffined. It is long-lasting, natural lemon smelling and also not very common. Perhaps one of the few citrus fragrances I like.
This is exceptionally underwhelming. There's an industrial note in the opening that reminds me of Quasar, but it vanishes rather quickly. As the citrus fades we're left with a syrupy, candied white musk. Once that industrial note is gone there's nothing else unpleasant here, but it's just so blah. The sillage and longevity also aren't that great.
And you can kind of taste this after wearing it for awhile.
Fresh green citrus that's a light blanket of musk. It's really surprising and quite comfortable. I smell hints of T&F's cool, crisp and green 1805 Cologne in White but it's way subdued. Just a nice scent.
Smells like a morning in the mediterranean garden. Light and fresh citrus-herbal scent with a white musk base. More natural than the other Armani fragrances.
A very light, lemony, summery scent. As a previous reviewers stated, the dry down and the white musk notes leaves a bit to be desired but apart from that, a nice light scent for a few hours in the sun.
The whole presentation of EA White left me absolutely unsatisfied.
11th October, 2007 (last edited: 24th January, 2011)
I was going to slam this for being a copy of Kenzo Air which it is very similar to, although this contains no licorice, unfortunately for me I discovered this came out before Kenzo Air.
Like all 'Emporio' vs. Giorgio Armani scents, this is very light...a bit too light, even lighter than Kenzo Air which has been described as almost scentless.
Starts out with licorice and lemon to my nose. It is noticable but not for long. It becomes less and less like Kenzo Air as it dries down, turning into a clean freshness that's kinda like dryer sheets for feminine underwear.
I don't understand why the Emporio frags are so light, but overall, not a bad frag, just the longevity issue.
a touch of lemon on a cool white light musk in the warmer months. the drydown is the flaw in this one which gets kinda tacky
The fragrance snob in me that scoffs at Aqua di Gio and Armani Code wants to turn away from this one, but nevertheless WHITE is really quite pleasant and unique. It is light, fresh, and sporty without being boring (I think the white musk helps) and an excellent scent for daywear in spring and summer. It doesn't last a terribly long time, but still goes through a nice transition from crispness to a soft warmth. Along with the Hermes Jardins, this is one of my favorite light scents.
I love this scent very much, however my only complaint is that it does not last all day, the white musk comes through very strong but it fades after about 5 to 6 hours, but it has a distinctive smell which i cherish.
A wonderful ozonic citrus set against green herbs and white musk with a wonderful drydown. Try the women's scent as well, it';s even better than the men's.
Emporio Armani White He, is quite a muted fragrance. The opening is a fresh, light and subtle citrus with the herbs from the middle already affecting the citrus notes to create very nice citrus / herbal accord. The herbals wax as the citruses wane, and I find the heart notes especially beautiful: It’s an excellent natural herbal accord with a touch of cardamom. It lasts surprisingly well for an Armani fragrance. The base is quite simple with its musk, which stays very close to the skin. I can really respect the warmth, beauty, and refinement of this fragrance — it is nicely designed and very well put together. I, myself, prefer fragrances with a little more presence and greater longevity than this, but as far as modern fragrances go, this is very good.
10th January, 2006 (last edited: 14th March, 2008)
I kinda liked it at first, then i didn't, then i did again... it's nicer on a cooler weather i think, it's fresh and floral but not too much, it doesn't last too long, but it can be on you for a couple of hours. Wouldn't buy it again.
Its ok not bad, starts of nice and does not last long at all, but the drydown made me sick.
fresh but a way too floral and feminine
I love this scent. Light?? HECK NO! I can smell it all day. Don't really get the fruityness, just a nice mellow light musk.
A fruity , feable , faint smelling flop ! Sorry !