Perfume Reviews

Positive Reviews of New Haarlem by Bond No. 9

Total Reviews: 88
Finally reviewing this on a day off following the Eagles Super Bowl victory, Bond No. 9 New Haarlem, for me, epitomizes the sweet brunch vibe, with heavy notes of coffee, amber, and vanilla comprising much of my experience of it.

Certainly the wildcard note, if it can be called that, is lavender, which mixes peculiarly with the coffee to give the fragrance a rather mysterious yet sophisticated edge, as in Armani Attitude, wherein both notes are even more front-and-center without the gourmand influence of vanilla.

Cedar further rounds on the mix, with tonka providing its creamy yet slightly powdery nuances. Overall, the experience of the fragrance is nearly a full gourmand, the lavender providing the sole vestige of something outside simply eating coffee and pancakes, and New Haarlem is all the more brilliant a composition for involving the lavender, which really is the keystone of the whole fragrance.

Next to Andy Warhol, New Haarlem is the most powerful Bond No. 9 fragrance I've tried to date, with excellent projection and longevity, just as loud as I want it to be for how much I love it.

The only downside is its peculiarity, that someone averse to coffee or sweet scents will likely not be attracted to it, but as I love both, I'm smitten with it, and I wear it occasionally for a nice breakfast or brunch occasion.

9 out of 10
05th February, 2018
My first review on Basenotes. Bond isn't one of my faves but I have to say, I really like New Haarlem (despite the misspelling). I get all sorts of hungry after spraying this on. Smells like the back room of an iHOP, but in a good way. All in all I like it. Not good for a date but great for a night home alone in front of the tv.
14th June, 2017 (last edited: 19th September, 2017)
Being number 12 in a series of 16 reviews on critically acclaimed and noteworthy scents.

The top notes of New Haarlem consisted of a combination of coffee and lavender spliced together in such a clumsy fashion that I feared the worst. As I have had cause to say before, the end result smelled very much like the medicinal odour of calomine lotion. Being used to the seamless connection of lavender and coffee in Yohji Homme, this by comparison seemed like - what's the saying? - attaching an axle to an orange.

However, as time moved on, things turned out for the better. Those that have pointed out a similarity with Dior's Eau Noire are spot on, for while New Haarlem omits the curry leaf note and includes a much stronger, more aggressively roasted coffee aroma, the two are very close indeed. They share many common ingredients, and so the similarities in accords, and in performance for that matter, should perhaps not come as a surprise.

So, once we get to the dry down, exposed skin gives off a straight coffee accord that is between a narrower version of Eau Noire and an amplified version of Yohji, while sprays to the chest bring out the roasted aspect of coffee along with something like the "pancakes and syrup" effect that this scent is famed for. There is also something of a green note here, again, extremely redolent of Eau Noire.

While I would buy Eau Noire in a straight fight between the two, if money were no object, that appears to have been discontinued. Given that the medical astringency of New Haarlem soon wears off, but retains what the pleasing aspects of a good gourmand are for me at least, I can unhesitatingly award New Haarlem a positive review and leave it on the wish list until such time as the idea of an unashamed gourmand in my collection becomes irresistible.
27th November, 2016
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New Haarlem is probably one of Bond No. 9’s most iconic fragrances, along with Chinatown (on the female side). It’s a grotesque, “extreme” gourmand that pushes the envelope with a set of roasted, burned, and syrupy notes that walk the line between cloying/intense and appetizing/comforting.

I like extreme gourmands a lot – they are impolite and they don’t pussyfoot around with the idea of food as fragrance. They don’t make any apologies. Done right, they are both satisfying and cartoonishly awful in equal measure. In this category, I place Jeux de Peau, Cadavre Exquise, A*Men, and yep – New Haarlem.

To my nose, New Haarlem smells like roasted black coffee beans over a soapy, aromatic lavender cologne. The lavender here has the same sun-roasted, “garrigue” effect I notice in Eau Noire, that intensely woody, aromatic aroma of crushed lavender buds which is what creates the roasted coffee impression.

It is certainly a very dark and woody coffee smell - very attractive and distinctive. I can’t think of anything else that smells as close to real coffee as this does. I pick up on a creamy vanilla sweetness later on, but I can’t say that I perceive any syrupy notes at all. And I certainly don’t pick up the famous pancake accord.

To my nose, this is all coffee, intensely black and roasted at first, then smoothing out into sweet, milky coffee in the drydown, draped over a soapy, aromatic barbershop fougere. It strikes me as incredibly masculine. I like it very much, but find it too butch for me to pull off comfortably.

My husband, on the other hand, had a completely different experience. That is to say, it smelled the same on his skin as it did on mine, but his understanding of New Haarlem jives far more closely with the majority opinion of the scent on Basenotes and elsewhere. Without telling him what the fragrance notes were, I sprayed it on him and asked him to tell me what it smelled like. This is what he said:

“Nuts, specifically pecans, and that Danish pastry you like with the pecans. There is a lot of syrup here. Yes, it smells exactly like the bakery where I get the croissants and pecan Danish for you guys at the weekend. It is like wearing a pastry. This is far too sweet. I could maybe like this if I were feeling hungry and wanted to smell something a little sweet. But I wouldn’t wear this, really. It’s way too sweet.”

26th September, 2016
New Haarlem smells like a plate of pancakes and syrup. I went through 3 sample vials before eventually pulling the trigger on the smaller bottle for 91 USD. I'm so happy I finally did! This scent is a must for people who love gourmand fragrances.

When dabbing from the sample vials, I was lucky to get 3 hours before it became a skin scent. I haven't been wearing the juice from my bottle long enough to report its longevity, but the 5 sprays I put on a few hours ago are much stronger than the dabs I've previously used. I feel like the projection is about 4 feet and the potency is better than the samplers.

TLDR; If you like the gourmand category and also like the smell of a syrup-y breakfast then this is right up your alley. Because this one is unique in my opinion, I'm giving it a 10/10.
26th May, 2016
This is what Mr. Roger's sweater would smell like.
11th March, 2015
Wonderful fall fragrance. Nothing much to add to the other reviews but this really does smell like drinking a cup of sweet coffee at a pancake house. Coffee, waffle, maple syrup and a ton of sweetness. Warm and inviting and virtually impossible to dislike. Projects like a beast and lasts and lasts. Single note fragrance with zero drydown but the nose never gets bored and it never feels cloying.

Check out ck one shock - its way cheaper and it has the same vibe going on. Any way, new Haarlem should be in everyone's collections - gourmand done right and can be worn any season by anybody.

Top marks!
03rd March, 2015
rbaker Show all reviews
United Kingdom
When this scent touches my skin, the most wonderful aroma of fresh black coffee arises, soon accompanied by a firm lavender with a herbal undertone. More into the drydown there is coffee and a cedar impression, although the coffee still dominates. Now the coffee is less fresh, a touch less intense and more like cafe au lait. In the base by a great twist the addition of tonka create the atmosphere of a cafe where maple syrup wafers are served, nut never too sweet, sickly or intrusive. In the first phases added bergamot adds freshness, and in the later stages an added ambery wood note prevents the sweetness to be to dominating. Coffee prevails throughout, albeit a bit in the background in the base. Although a great gourmand scent, its lack of intrusive sweetness makes it very wearable on me. It displays good silage and projection, but the longevity on me is utterly sensational: fourteen hours have passed and I can just still catch a whiff of......(a hint: it starts with c). On me this is the gold standard in coffee fragrances, a great, not too heavy winter gourmand.
21st July, 2014
Coffee, vanilla, cinnamon, and... pancake syrup? Sure, why not! New Haarlem reminds me of the holidays. It's an amazing and potent gourmand. One or two sprays of this stuff and I'm good to go for the entire day. Has a vibe that almost sparkles.
07th July, 2014
I know my friend "Omid Z" is not agree with me about the coffee scent but this is a really great coffee based fragrance with high quality and very nice smell.
The opening is very sweet and strong coffee scent mixed with patchouli note.
The sweetness is a little too much in the opening! So try to don't over spray it specially on your neck!
It will choke you without any doubt!
In the mid the sweetness settle down and you can smell stronger coffee scent with some patchouli in the background. the sweetness was syrupy in the opening but now in the mid I can clearly smell vanilla which is sweet but it's not as sweet as the opening. also the coffee scent is very dry and bitter which is really great.
In the base the patchouli note is almost gone and vanilla plus that beautiful bitter and dry coffee scent will follow you to the end.
The coffee scent in this fragrance is really great. I love it!
Good projection and longevity with this sucker!!
01st June, 2014
Gourmand thy name is New Haarlem. Sexy Pancakes is the best description I have had with this fragrance. It is a MONSTER on projection, silage, and lasts for 24+ on me.
05th May, 2014
Nice parfum smells great not synthetic love the smell I would recommend this to anyone who loves gourmands one of the best coffe notes I've ever smelled in a fragrance projection beast longevity beast
29th January, 2014
This is an amazing perfume, rich expensive-smelling and unique. I have a 10 ml split of it that will probably last me years, because this isn't something you would wear, or want to wear every day. It's hard to find a perfect occasion to wear this -- doesn't work for the office, too special for casual, not really a romantic or date perfume. I've settled on wearing it Sunday mornings I spend with my wife.

Don't listen to people who say Michael Jordan Legend is a clone of this this. Maybe that was the intent with MJL, but in comparison it is cheap and loud and nowhere near as much fun.
22nd December, 2013
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chet31 Show all reviews
United States
On Occasion

Too syrupy for me to wear every day, but fun and different. As a vanillaphile, I much prefer Bond No. 9 Andy Warhol Success is a Job in New York, but this is a nice change of pace.

24th October, 2013
Tony T Show all reviews
United States

I GET THE MAPLE SYRUP NOTE. ALSO the vanilla/Tonka. this is a superb scent with a hefty price tag. I have a decant that will be enough til I run out. I have plenty other gourmands/orientals that fit the bill but the bill is much cheaper. if you have the cash to splurge go ahead. if u don't such as myself their are plenty great alternatives.


09th July, 2013
New Haarlem

Sugar, cinnamon, syrup, coffee, vanilla and a little cream.  That with a fresh burst of powdery lavendar, which adds to the fragrance without being distracting or dominating it.  The opening is very nice, but it only gets better and better during drydown.  Projection and longevity are some of the best in the business (13+ hours and 1 spray does more than 3 sprays of most fragrances do).


As for the comparisons with Rochas Man, New Haarlem is better by far, and well worth the price difference.  Rochas Man, like many other fragrances, has gourmand elements in there, but isn't purely gourmand.  New Haarlem is dedicated to being a pure 100% gourmand.


Some will find this too sweet (and I've found many sweet fragrances cloying before), but to me, this is a wonderful fragrance, a mainstay in my collection, the best that Bond no 9 has to offer and one of the best (in my view) fragrances of all time.  Perfect score.

18th May, 2013
Simply wonderful!

I get the coffee and coffee and lavender and coffee and vanilla and coffeer...

What a nice thing!!! Roucel you're a genius!!! Ok... I don't like Musc Ravageur that much... but you're a genius anyway (Envy, Tocade, Missoni...).

Sorry, but I must do this:
I smell only coffee... coffee and more cofee, a little harsh in the opening. GREAT lasting power GREAT sillage and projection TOO. TKS GOD! IT WORKS for me... Maybe because I'm young... LOL.

21st February, 2013
phi Show all reviews
New Zealand
This was love at first sniff for me and I'm so glad something in my collection really did live up to the hype. This can't possibly be given anything other than a positive review because at the very least it will project/last and other people will tell you how good you smell
15th February, 2013
Coffe+Maple Syrup. Not kidding at all. Smells like maple syrup with some coffee. It's breakfast in a fragrance. If you dig sweet, syrupy coffees then this bad boy is your ultimate choice.
06th December, 2012
Very sweet, gives off a coffee-type vibe. I would definitely try this before buying given the price. I don't think it's very versatile but it is something I enjoy wearing from time to time. The projection, sillage, and longevity is fantastic!

06th November, 2012
If you closed your eyes and someone asked you to smell this frag, you would think it was a freshly baked cake in the vicinity. A lot of reviewers also hit it on the head with the pancakes and syrup smell. This is a nice gourmand frag which you will enjoy. I don't see myself wearing this frag consecutive days. I feel that way about all gourmand frags though.
11th October, 2012
Shon T Show all reviews
United States
The best I own hands down. This fragrance evolves quickly to caramel and coffee and stays a long time. I quickly picked up on the high quality. It is better than A Men and does not smell like Rochas Man to me at all. I had purchased a roll on bottle and loved it. Then I decided to splurge for a real bottle as I like the roll on so much. And wow, the real bottle is so much better. I'm giving the roll on away. This stuff is awesome. If there is something better I need to smell it. Now I want to try other Bond fragrances as I have only smelled New Haarlem.
23rd September, 2012
Erok32 Show all reviews
United States
I'm not sure how people can compare this to Rochas Man. The only similarities I can find are that they are both sweet, and contain vanilla. Otherwise, New Haarlem is far more complex and unique. I love both, but they do not smell remotely alike.
06th September, 2012
While I haven't tested out all of Bond's more masculine fragrances yet, New Haarlem has definitely been one of the stand-outs thus far. It's rich, layered and as most people who have worn Bond already know, projects and lasts extremely well. It leaves little doubt that it's of high quality. This one moves into the mid notes almost immediately for me, with a strong blast of coffee, and then lingers there for many hours. The syrupy, coffee mix really never completely wears off on my skin until I shower and scrub it off.

While there is a degree of bitterness in the coffee note to my nose, the wood, amber and vanilla do seem to balance it out fairly effectively for the most part. I have to admit, even though I've never been that heavily into gourmands, and am NOT a big coffee fragrance fan, I did genuinely appreciate catching whiffs of this one projecting around me when I wore it. I found it classy and pleasant, and could easily see myself wearing this (albeit in small doses) during a nice, cold-weather night out. Unfortunately, my wife said NH gave me an "old man" smell that she didn't appreciate nearly as much, so it doesn't look like a future purchase on my end. Looks like I'll be staying with the lighter/softer, older brother "Rochas Man" for me.

Edit: I've had to change my rating from neutral to positive. Even though it may not be one of my wife's favorites on me, I found this to really bloom even more once I was finally able to wear it in cooler weather. It's just so well done and sticks in my head, drawing me back to wear it more and more frequently. Truly one of Bonds best and a top notch gourmand IMO. It's turned me from someone who never really gave gourmands much attention, to quite preferring them in the cooler weather now.
18th August, 2012 (last edited: 19th October, 2012)
what a scent! i adore this stuff. vanilla-coffee meets maple syrup to make for the perfect breakfast gourmand that smells like coffee and french toast. an amazing scent and one i'll always own. projects and lasts for 8+ hours and you WILL get noticed with this one. hands down the best bond no.9 fragrance offering (along with silver factory).
a 10/10 in my eyes. modern and sexy. two HUGE thumbs up
15th August, 2012
sasqwer Show all reviews
Czech Republic
This particular Bond no.9 is a jewel. It shines as The Golden Age people have been longing for. Its powerful opulent structure connects perfectly delicious vanilla with coffee note that smells divine. Harmonic image, yet aggressive and challenging enough, substantially pleasant for everyone near by. Makes me dream about indulging into its splendour. To top it off, the functional aspects of this fragrance are above limits.

Several remarks: 1) you might brand it as an unisex but you want to smell it on a man. 2) New Haarlem has that evening/important dinner/occasion quality you will appreciate when choosing such fragrance. 3) Projection and lasting power are superb, I get over 10h every single time. 4) Lovely bottle (as all the Bond no.9's). 5) Compliment factor as if driving a Bentley.
13th June, 2012
I really really wanted to love this fragrance but I just can't. I love and hate this fragrance for one single reason.

Perfumer Maurice Roucel cloned his first creation Rochas Man with this one. That's all I get with this fragrance. I do love Rochas Man, yet I can not fully love New Haarlem even tho they smell pretty much identical. Why you may ask???

Simple the price tag. I can not warrant a 3.3oz for retail $230 when you have the older brother 3.4oz retail for $45 tops. The fragrances are just too much alike for such a big difference in the price tag (and I do own some Bond no.9 fragrances).

I know many love New Haarlem and as far as the smell I love it too. Yet I feel that there may be some who actually get caught in the hype of wearing an expensive fragrance rather than the overall smell of the fragrance. Sure there a subtle differences there (RM is pancakes with syrup and coffee, NH is french toast with extra syrup and Mocha), but the differences are not significant enough to justify such a high price tag for me. I will admit that there are differences in longevity and projection as New Haarlem is a beast.

I will still give this fragrance a thumbs up because I am judging the juice inside not the price tag yet I will caution people to definitely get a sample of this and also sample Rochas Man side by side and make your own decision.

Sillage/Projection: 10/10
Longevity 10/10
Scent: 9/10
Compliment factor: 9/10
Purpose: 8/10
Season: Any season. Will work preferably Fall and Winter. Can be worn in cooler parts of Spring and cooler nights in Summer but be careful with the trigger.
Bang for the buck: Not worthy of the price tag, Rochas Man is a great, great, GREAT alternative for 6 times cheaper.

23rd May, 2012
I don't smell the coffee in this, which kind of disappoints me because thats what I was looking for when I bought this. HOWEVER...... this does remind me of maple syrup on pancakes with a cube of butter. My wife loves it, and to her dismay so do other women.
01st April, 2012
Dai Capp Show all reviews
United Kingdom
Maple syrup yes, caramel latte yes, something slightly medicinal underlying that stops it getting too sweet. The upfront lavendar is barely there it passes so quickly as a prominent note but I wonder if this is what settles into the background and lends the medicinal quality.

I really like this, I'm getting into gourmands having always gone for more smokey and heavy stuff before and this is a great addition to the wardrobe.
31st March, 2012
This stuff smells like maple syrup. I like maple syrup. Oh, and it lasts all day
22nd March, 2012