I have to say at the outset that I dislike floral fragrances but this is one that I really like. It is a fresh white, yet creamy floral, not exactly osmanthus, yet charming and subtle. Longevity is average, about 2 hours on me. I find it cheerful and quite a bit more attractive than many "white florals" on the market. Very natural smelling as well, not at all synthetic.