Startling fresh but warm men's fragrance. Bought it in shop after sampling. Opens with watery fruits that are a little muddled, but sprightly in the way of true fruit essences. Dries down to a richly masculine woods and roses heart. I'm not sure about the watermelon specifically. Also not sure that the various wood notes are distinct enough to pick out one from the other. Overall this is just slightly different than other men's fragrances with similar profiles. I find it to be reassuringly familiar and projects well with longevity of 6-7 hours.