This is perfect for anytime because it has citrus and fresh scents with underlying warm inviting notes. It's versatility is amazing and if I had to pick one cologne as a staple this would be it. Wear this one anytime and anywhere. A safe bet for anyone because although the smell is not super unique, but it is unique in that a manufacturer makes something that can be worn to work AND in the evening. It evolves like a cologne should. It is a clean scent with notes that are alluring but not trying too hard to be a lady killer. Will appeal to the masses.