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When it comes to my search for the olfactory equivalent of the Holy Grail, my quest has been focused primarily on fragrances that don't smell stereotypically like cologne. Part of this is due to my wife's aversion to strong scents, and partly due to the sin of "trying to hard" to get others' attention. It was with delight, then, that I began wearing Artek Standard. Redolent of pine -- but not of the type to dangle from a car's rear view mirror -- the scent exudes subtlety and refinement. Crisp but not bracing, fresh but un-binaca-like, Artek Standard sets the standard in unisex cologne that is always appropriate. It lingers for many hours, but wafts close to the skin. It is fiendishly expensive but it may just end up as the scent you keep reaching for, whatever the season, whatever the hour.
14th June, 2012