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I'm not really into the mainstream bottles and hate to jump on the hypewagon, but this one is a WAY different story.
We all know the drill here, this one is the quintessential "LOVE or HATE" gourmand scent. I've bought a small package and instantly fell in love.
It is loud. Very loud. Definitely garners compliments, women dig this guy. Longevity is great; and it projects forever. 10-12 hours - at least. No jokes, no hype, heard rumours about new bottles with poor longevity, but mine is that great. I've seen some reviewers calling its longevity/projection "God Mode". 3-4 sprays will do it, don't even think about more, if you overspray it, you are going to have a very bad time - it can be cloying in a small and/or crowded room.
Projection: 100/10 (this is an edP in my eyes)
Overall smell: 10/10, great all the way, but it is popular.
16th July, 2012