Forgive me, but when all is said and done it smells "clean," as the name implies.
Packaging is nothing eye catching (perhaps they were trying to be like Demieter?) and is a bit feminine w/ its teal and white box...not something I'd expect to see for men's cologne.
Now for the scent:
At first whiff: How many lemon trees were murdered in the production of this stuff?! But be patient--this too shall pass.
A bit later: Soapy...clean...I think Ivory, Dial, and perhaps Irish Spring put their heads together to come up with a cologne that actually has that clean soapy aroma to it without getting anywhere near those abhorable "linen" scents.
I can tell the longevity isn't going to be so hot but I'll enjoy it while it lasts!