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When I lived in Ramat-Gan, a part of Greater Tel Aviv, where the Elit Chocolate Factory resides, I could smell the chocolate everyday on the way to work. The building is grey and melancholy looking, just like any busy factory. But this concerned no one. The fragrance of chocolate that wafted in the air within about a mile radius around the factory was the best start imaginable for a morning – particularly on a winter day. And what more – smelling chocolate has none of the (down)side-effects of eating it, even early in the morning. It was pure indulgence.
10th September, 2006