The great smell of water and sea-weed. I went from not thinking much of this scent, to it's growing on me, to now thinking it was just too subtle for me to have properly appreciated initially. Of the various aquatic/oceanic type scents, Kenzo is the longest lasting I've come across. It's unique fresh scent is at it's best after about two hours' wear. And the Kenzo aftershave balm lasts as long as the best of them (i.e. right up there with Joop and Boss 6).