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Detergent people are always thinking of something new to consume, however pointless it may be. Say, cotton candy scented fabric softener. "Yeah, great idea, let’s make a sticky-sweet-synthetic-citrus-fresh fabric softener. But guess what, we'll test-market it as a niche fragrance." This was designed by one sick puppy of a nose. On the drydown it gets to smell like very hops-heavy beer spilled over a barroom floor the preceding night. Actually, that is nearly an improvement. One of the all-time lows of niche perfumery.
02 July, 2008