Spawned a million copy-cats, but the original is still a formidable fragrance. Rich, invigorating and very masculine. Would I wear this in public in 2010? Probably not, but only because it has been done to death and my personal taste leans more towards the subtle classics like Versace L'Homme (original formulation). The thumbs still have to go up for Drakkar Noir, for quality, originality and longevity. Just spray lightly, please.