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This is painfully mundane.
That is just what it is. Lacking character, distinction, any sort of identity. I expect something -just a little edge- to a scent that comes from an established fashion brand that takes pride in its sexual image, supreme quality of goods, and overall charisma among many other brands. You like Dolce, or you hate it, but you know it makes a statement, and a bold one at that.
After the much hyped ad campaign (maybe the most talked about ad campaign for a frag since Sophie Dahl's YSL Opium) with the model's crotch shot, to get a fragrance, which is on a strict diet that restricts anything slightly interesting, is yet another sad, and widespread, addition to the interminably boring creations within this frag genre, that people call 'Aquatic, citrusy, and summer-y'.
More like "I prefer to smell like a Greek salad-gone-bad" to me. That being said, I am sure it sold millions, especially after the ad campaign, and the whole Sephora push (yes, Dolce promotes their fragrances like crazy, and it is good investment.)
Thanks, but no thanks. At least Dolce&Gabbana's signature mens frag has some appeal. If you want a good summer-y scent that fits in this category released lately, try Versace Man Eau Fraiche, or even Gucci Pour Homme II. Both ten times better, and at least have some redeeming qualities over this.
05 May, 2008 (Last Edited: 29 June, 2008)