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Back in 1965, this was the "in" cologne for guys to wear especially in NYC. He could get almost any "chick" he wanted as long as he had on Brut. This stuff did something to the girls. They would go crazy over the smell of Brut especially when it was mixed with a little bit of his own perspiration. Remember, back then there were just deodorants, anti-perspirants didn't come out on the market until 1970. These gals would go nuts over any guy who had on Brut. It was like an aphrodisiac to them. I remember it so well and I can honestly say that there has never been another mens fragrance since Brut that could "turn on" a woman in the same way. What it is, I don't know BUT the fragrance is clean, manly, and pleasing.
17th December, 2008