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    marika's avatar
    marika


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    L'Air du Temps by Nina Ricci

    I remember the real thing. L'Air du temps in its original guise was indefineable. It was heartbreakingly beautiful, like nothing else. Words like haunting, elusive, fleeting, sad, warm, lovely, magical, ethereal, other wordly - maybe ...give one an idea, but for me the words to desribe it have not been invented. Alas it is lost forever. The new formula should not be known by the same name. When I smell it I remember what I have lost and it makes me so melancholy. Reformulating these masterpieces is like someone re touching the Mona Lisa to make her style more palatable to the current market. Someone should be able to buy the rights to these classics and produce them as a niche market. Do you think that would be viable?

    31st October, 2009