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Very similar to the more expensive Armand Basi Pour Homme (the opening notes in both smell almost identical to me and they share very similar dry downs), White Musk is The Body Shop's premium, but still affordable, male fragrance. At the best of times most musk frags are dodgy beasts - apply too much or have the wrong body chemistry then you risk smelling like a moose took a piss all over you (Jasper Conran Musk immediately springs to mind). Even worse, if they also contain civet (as the really expensive musks/animalics tend to) then the potential is there to smell like that same moose then took a dump all over you, which is the effect civet often has on me. Body Shop's White Musk is probably the safest musk bet for most - floral and slightly sweet like the feminine version, but with added moss and wood notes to tone down the sweetness and make it more masculine, all without sacrificing the lightness of the (admittedly synthetic) musk. About as good and agreeable a musk as I've come across.
05 May, 2010