Incense? I’ve never thought of incense as smelling like this… It opens with a blast of strong, sort of plastically iodine note– it’s not at all attractive, and (unfortunately in this instance) like many Madini fragrances, it seems to be very strong, linear, and long lasting. It does soften a bit, but it never loses its annoying plastic tinge. After my first trial of this, I have never been able to keep it on my skin more that fifteen minutes. I do not like this one.