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Big Pony 1 has me wondering why, after decades of boardroom meetings and market analysis, Ralph Lauren hasn't caught on that redundancy is a cheap thrill. You capture the public's attention for all of two weeks, manage to rake in some extra holiday-allowance profit, and eventually wind up discontinuing, discontinuing, and discontinuing some more. There's no big picture here. I thought the 1980s were supposed to teach us about the Big Business Big Picture. Apparently I was mistaken.
This fragrance is the perfect example of what not to buy, for two reasons: 1) you'll wind up smelling like a cheaper version of Polo Blue, and 2) Everyone smells like Polo Blue. This is a thin watercolor sketch of that tried-and-tired "blueness" that has pervaded perfumery since Cool Water. Not to say that it comes anywhere close to the specific nature of Cool Water itself; BP 1 is a rather air-freshened and abstract blue sky concept. I'm fairly certain that Polo Blue has already failed at making this type of fragrance anything more than a teenage diversion.
09 February, 2011 (Last Edited: 10th February, 2011)