One thing to get out of the way immediately is this: I strongly disagree with anyone who think Pure Malt is anything like Pure Havane. I don't smell the similarity it at all.
Havane's top notes definitely hit strong, but it's not the boozy, slight hints of berries of Malt. It's definitely pipe tobacco notes. Personally, I prefer Malt's top notes over Havane.
The mid-notes and dry down is where Havane hits a home run. The tobacco sweetens out a little, which is a good thing. I love the smell of fresh tobacco (it's smoke I generally have a problem with). The cherry notes that kick in after an hour give it a sophisticated, sexy feel. It's a cherry Swisher Sweet minus the "ghetto fabulous" association. Definitely not cloying in the Spring weather so far.
It doesn't project -as- well as Pure Malt, but something as smooth as Pure Havane shouldn't need to reach out to someone like a bullhorn.