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I think Dazzling Silver is successful for the same reason that No 5 is. They both play with the notion of a flower or a bouquet of flowers using floral references, then add something else entirely. For No 5, these references are famously from actual botanicals, ie. Chanel’s own rose & jasmine harvests. For DS, I image the floral references are more chemically derived. To this floral understructure, they both then add heavy doses of aromachemicals that are recognizable more for their specific nose-tones or qualities rather than for their floral reference. No 5’s famous aldehydes, DS’s helional. In both cases, floral is the start, not the goal.
25th May, 2011 (Last Edited: 26th May, 2011)