Yes, it does smell like a beach. But not in a coconut-coppertone cheap way.
There's a subtle note of patchouli that I adore, and has made this one of the most original fragrances I've ever smelled, or at least that have developed well on my skin.
It's the smell of a lonely beach at dawn. Very sexy, very masculine and modern.
The sillage is ridiculous, you smell like it for two days at least. And it stays on clothes forever. Love it, love it. Best Bond IMO.