TAWAF, NEW FRAGRANCE OF THE "ARABIAN SERIE"

    TAWAF, NEW FRAGRANCE OF THE "ARABIAN SERIE"

    post #1 of 70
    Thread Starter 


    It was the month of March last year when I stopped by in Arabia on my way back from Oman and went to Mecca.
    Silk produces strange optical effects according to the way it is woven. One afternoon I discovered the Ka’aba in a colour I had never seen it before. Instead of a dark black on wich the oven calligraphies were nearly invisible, the particular sunlight of that afternoon made it light grey, enhancing the calligraphies.
    I was told that this is a very rare evenience and the people in Mecca say that the Ka'ba is white, opposite to the dark black it usually wears.

    The rite of the 7 circumambulations around the Ka’ba is called Tawaf. The Tawaf is the first and the last thing you do arriving and leaving Mecca. The Tawaf is done only in Mecca and only for the Ka’ba.
    After a bath of purification and lavish use of perfume we start the rite.
    The fragrance that most stroked me during Tawaf is a special kind of Jasmine loved by Arabs. They call it Foul. It is the Jasmine Sambac.


    When the call for prayer starts everything comes to a halt around the Ka’aba and some workers reinforce the silken Qiswat where it is damaged by the crowd while some others spread perfume with their hands on the stones of the ka’aba. A very special natural perfume with the strangest of names, Oppoponax.

    The dignified sacredness of the Oppoponax aroma united with Jasmine, "scent of paradise" are the foundament on wich is built this new fragrance of the "Arabian series". I called it by the name that inspired it, Tawaf.

    This fragrance is VEGAN.

    I shall launch Tawaf in the next weeks, this anticipated presentation and pictures are for Basenotes friends, I wwould like very much to have some impartial reviews made by group members before launching the fragrance and before publishing the text that will illustrate it. I shall therefore think of a special "sampling group project" here on the group or try to invent for us a new sort of project for this occasion...

    Ideas are welcome.
    post #2 of 70
    This one will be interesting to try. It's nice to hear your inspiration for it and how such an unthought of combination suggested itself.

    Did your experience of the calligraphies, and the light and the silk that day also inform the design of this perfume?
    post #3 of 70
    Oh, this sounds very interesting! A jasmine-based scent, I wonder if it will be more feminine because of the jasmine? Anyway, I am looking forward to try it!
    post #4 of 70
    Thread Starter 
    Ciao Renegade, the Arabian series exists because of a request from these lands, for this reason the themes and the ingredients come from my travels and experience there. I travelled 3 full years in middle east in the early eighties and I regularly visited Arabia later on. My committent advised me to call my perfumes with exotic names, such as "notte in Florence" or "Gardens of Venice", but I cannot bring myself to make an Arabian series inspired to Italian and French cultural heritage. I should then make an "Italian series" made for the Gulf market.
    The Arabian series will have just one more perfume after this one, inspired to Oman and my experiences in Salalah, the land of Frankincense.
    Five fragrances will be enough for this series, Mecca Balsam, Sharif, Oud Caravan N 3, Tawaf and the last Omani Salali fragrance.
    post #5 of 70
    Thread Starter 
    Hoschhti, Tawaf is the scent of an experience, like most of my perfumes it tells a story that exists and that is archetypal more than it is personal. For this reason these fragrances often cannot be categorised as being "for men" or "for women".
    This is a way of seeing things that is valid when perfume is meant exclusively to have a seducing effect. What is sensual and erotic on a lady will be out of place for a man.
    Perfumes should not have only an erotic function, they should give pleasure to the soul, first of all to who wears them.
    They should sometimes make us rise over the search of material pleasures and give us the taste of what is spiritual and what is real and important in life. They can certainly heal our hearts when they need it and fill them with joy and happiness. They can "reset" us in some way when we are walking totally besides our own shoes (French expression).
    Love for perfumes springs from a quality of the soul, we are victims of those marketers who use leverage on our lower selves to sell us sexual perfumes that are supposed to attract others while in truth they most often act as a repellent to others.
    Perfume makers should take into consideration that we are animals only in part, and that scent is food for the hearts, not only for passions.
    marketers should think sometimes that leadership resides not in giving the people what they "want" but rather what they "need".
    Selling people what they "want" you have a thousand competitors already doing it, Selling people what they "need" there is no competitors otherwise they would need it no more.
    Marketers use this simple fact by twisting it to their interest with lies and persuasion, they convince people that they need something which they do not really need, then they sell that thing to them.
    This is why the needs of our souls remain unansweared while we follow false needs that never fill our soul with anything else than frustration and delusion.
    This is the life of the Omo Economicus, a machine to make money.
    post #6 of 70
    Yes, it is true that your perfumes tell stories that exist, they are very "realistic", not the kind of 1001-Night-Amouage-Orientals (which I sometimes quite like to be honest). For example your perfume "Mecca Balsam": I have never been to Mecca, but I have been in Rabat, the capital city of Morocco. There is this mausoleum of Mohammed V. and I was totally surprised that the smell inside the mausoleum was almost exactly like your perfume "Mecca Balsam". I said to myself: "Wow, this is a really realistic perfume!" Maybe you have also been there, and if yes, can you confirm the similarity to "Mecca Balsam"?
    post #7 of 70
    Thread Starter 
    Being a frequentator of the mausoleum of saints and not of kings, I never visited the tomb of the Maroccan king. But sometimes kings are also holy men and their tomb smells like the gardens of paradise.
    post #8 of 70
    I'm not quite sure what ideas you may be looking for, but maybe to sample it upon some porous stone like marble if this echoes the way it is being rubbed upon the stone in the ceremony, or perhaps sampled upon some silk and again on the skin to see what differences it makes to the fragrance. It will be interesting to see which one evokes the smells you get there.

    The perfume sounds like a good mixture of the two key scents. It would be interesting to smell the jasmine sambac to see what intensity the 'catty' part of it was. I quite like that indolic quality in a sambac.
    post #9 of 70
    double post
    post #10 of 70
    Profumo, is your question meant HOW to sample your new perfume or more WHO should sample it? I think mumsy's idea with the silk is nice.
    post #11 of 70
    Thread Starter 
    I am waiting for an idea for this perfume... You ask me what kind of idea. I do not know, I only know that I would like a new idea. Something not done before.
    For Sharif the idea was to let the public chose the bottle, with Oud Caravan the idea was to let the public make the perfume.
    We are in a world where every traditional comunication has been overturned. The 2.0 world.
    I am waiting for a Perfume 2.0 idea.
    In traditional perfume comunication, the company choses the bottle, the fragrance, does the official description and reaches the public through advertising on magazines and TV. Public is just a passive recipient.
    In Perfume 2.0, the public makes the reviews, the launch, the fragrance, the advertisement, everything... Everything for real, no illusions, no lies, no fake.
    This is the context in which I am looking for an idea.
    Do not forget, the medium IS the message. In perfumery everything is comunication, pyramids, ads, bottle, packaging but first and last of all the essence of the product, the smell itself.
    Any idea?...
    post #12 of 70
    This is not necessarily an original idea or anything but since we are looking at just two opposite notes (Opoponax and Jasmine) you can maybe make two versions of the perfume. One version would be Opoponax heavy with supporting notes (Frankincense, Styrax, etc) and just a touch of Jasmine so as to attract those customers who enjoy more resinous essences over floral ones. Then make a second version which would be Jasmine heavy with its supporting notes and the Opoponax in the background giving it a drier, more resinous, middle-eastern feel. This way the wearer can choose one or both perfumes and use them alone or (if the two versions work well together) even wear them together when they choose. Or, two individuals (example: husband and wife) can each wear one version (husband wears Opoponax heavy version and wife wears Jasmine version) so when they walk side by side the two essences compliment each other and create the ultimate aura of Tawaf. I don't know, just a quick thought.
    post #13 of 70
    Thread Starter 
    This is a nice concept, I heard just last week about something in this line. The project was about 2 fragrances that would work as a pair, you wear one for day time and the other one for evening and they are designed to be complementary to each other.
    It would be like having Tawaf by dawn and Tawaf by night or Tawaf for Ladies and Tawaf for Men.
    The idea is nice. We can keep it in reserve. This is however an idea that is centered on the perfume concept itself while I am wishing for one centered on the public and its interaction with the fragrance.
    post #14 of 70
    This is a really hard task! Even if we don't want to admit it, we are used to let the companies make some decisions for us.

    You say that in Perfume 2.0 everything is done by the public! Profumo, I really don't want to sound disrespectful, but in the end YOU are still the perfumer and WE are perfume-loving consuments, YOU are a "company" that gets the money and WE are the clients who take pleasure out of your products and pay for it. I think it is an illusion that everything can be under the control of the public, at least the economic part (money) is still by the company. I hope you understand what I want to say, because my English is not the best - and please don't take it as an offence!
    post #15 of 70
    You could go no-compromise: Choose the bottle by a poll, send out samples of different versions and let us choose the best one, let us write the description to the perfume and again let us choose the best text ............
    post #16 of 70
    Thread Starter 
    Hoschhti, "let us write the description to the perfume and again let us choose the best text". I am glad that you mention this, it shows that you are really in the Perfume 2.0 frame of mind. I had this idea and kept it in case a better one did not come from the friends of the group.
    In normal perfumery the bottle is chosen by the company. Perfume 2.0: you have chosen the bottle (Sharif)
    In normal perfumery the graphics is chosen by the company. Perfume 2.0: you have made the Graphics (Sharif, Nathan Branch)
    In normal perfumery the fragrance is designed by the company. Perfume 2.0: you have realized the fragrance (Oud Caravan)
    In normal perfumery the launch is done by the company. Perfume 2.0: you have made the launch (Oud Caravan project, the making of the perfume was the launch itself)
    In normal perfumery the advertisement is made by the company. Perfume 2.0: you make the advertisement (your reviewing any perfume online)
    The only thing that I have been keeping doing so far without the public is the official text of description of the fragrances. You are right Hoschhti.
    In all the places where I say "You", I should say "we", we realized the fragrance together, public and perfumer. This is what is Perfume 2.0, the interaction between class="

    3/27/12 at 3:47am

    Profumo said:





    It was the month of March last year when I stopped by in Arabia on my way back from Oman and went to Mecca.
    Silk produces strange optical effects according to the way it is woven. One afternoon I discovered the Ka’aba in a colour I had never seen it before. Instead of a dark black on wich the oven calligraphies were nearly invisible, the particular sunlight of that afternoon made it light grey, enhancing the calligraphies.
    I was told that this is a very rare evenience and the people in Mecca say that the Ka'ba is white, opposite to the dark black it usually wears.

    The rite of the 7 circumambulations around the Ka’ba is called Tawaf. The Tawaf is the first and the last thing you do arriving and leaving Mecca. The Tawaf is done only in Mecca and only for the Ka’ba.
    After a bath of purification and lavish use of perfume we start the rite.
    The fragrance that most stroked me during Tawaf is a special kind of Jasmine loved by Arabs. They call it Foul. It is the Jasmine Sambac.


    When the call for prayer starts everything comes to a halt around the Ka’aba and some workers reinforce the silken Qiswat where it is damaged by the crowd while some others spread perfume with their hands on the stones of the ka’aba. A very special natural perfume with the strangest of names, Oppoponax.

    The dignified sacredness of the Oppoponax aroma united with Jasmine, "scent of paradise" are the foundament on wich is built this new fragrance of the "Arabian series". I called it by the name that inspired it, Tawaf.

    This fragrance is VEGAN.

    I shall launch Tawaf in the next weeks, this anticipated presentation and pictures are for Basenotes friends, I wwould like very much to have some impartial reviews made by group members before launching the fragrance and before publishing the text that will illustrate it. I shall therefore think of a special "sampling group project" here on the group or try to invent for us a new sort of project for this occasion...

    Ideas are welcome.

    3/30/12 at 4:43pm

    Renegade said:



    This one will be interesting to try. It's nice to hear your inspiration for it and how such an unthought of combination suggested itself.

    Did your experience of the calligraphies, and the light and the silk that day also inform the design of this perfume?

    3/31/12 at 1:28am

    hoschhti said:



    Oh, this sounds very interesting! A jasmine-based scent, I wonder if it will be more feminine because of the jasmine? Anyway, I am looking forward to try it!

    3/31/12 at 4:15am

    Profumo said:



    Ciao Renegade, the Arabian series exists because of a request from these lands, for this reason the themes and the ingredients come from my travels and experience there. I travelled 3 full years in middle east in the early eighties and I regularly visited Arabia later on. My committent advised me to call my perfumes with exotic names, such as "notte in Florence" or "Gardens of Venice", but I cannot bring myself to make an Arabian series inspired to Italian and French cultural heritage. I should then make an "Italian series" made for the Gulf market.
    The Arabian series will have just one more perfume after this one, inspired to Oman and my experiences in Salalah, the land of Frankincense.
    Five fragrances will be enough for this series, Mecca Balsam, Sharif, Oud Caravan N 3, Tawaf and the last Omani Salali fragrance.

    3/31/12 at 4:33am

    Profumo said:



    Hoschhti, Tawaf is the scent of an experience, like most of my perfumes it tells a story that exists and that is archetypal more than it is personal. For this reason these fragrances often cannot be categorised as being "for men" or "for women".
    This is a way of seeing things that is valid when perfume is meant exclusively to have a seducing effect. What is sensual and erotic on a lady will be out of place for a man.
    Perfumes should not have only an erotic function, they should give pleasure to the soul, first of all to who wears them.
    They should sometimes make us rise over the search of material pleasures and give us the taste of what is spiritual and what is real and important in life. They can certainly heal our hearts when they need it and fill them with joy and happiness. They can "reset" us in some way when we are walking totally besides our own shoes (French expression).
    Love for perfumes springs from a quality of the soul, we are victims of those marketers who use leverage on our lower selves to sell us sexual perfumes that are supposed to attract others while in truth they most often act as a repellent to others.
    Perfume makers should take into consideration that we are animals only in part, and that scent is food for the hearts, not only for passions.
    marketers should think sometimes that leadership resides not in giving the people what they "want" but rather what they "need".
    Selling people what they "want" you have a thousand competitors already doing it, Selling people what they "need" there is no competitors otherwise they would need it no more.
    Marketers use this simple fact by twisting it to their interest with lies and persuasion, they convince people that they need something which they do not really need, then they sell that thing to them.
    This is why the needs of our souls remain unansweared while we follow false needs that never fill our soul with anything else than frustration and delusion.
    This is the life of the Omo Economicus, a machine to make money.

    3/31/12 at 8:26am

    hoschhti said:



    Yes, it is true that your perfumes tell stories that exist, they are very "realistic", not the kind of 1001-Night-Amouage-Orientals (which I sometimes quite like to be honest). For example your perfume "Mecca Balsam": I have never been to Mecca, but I have been in Rabat, the capital city of Morocco. There is this mausoleum of Mohammed V. and I was totally surprised that the smell inside the mausoleum was almost exactly like your perfume "Mecca Balsam". I said to myself: "Wow, this is a really realistic perfume!" Maybe you have also been there, and if yes, can you confirm the similarity to "Mecca Balsam"?

    4/1/12 at 7:49am

    Profumo said:



    Being a frequentator of the mausoleum of saints and not of kings, I never visited the tomb of the Maroccan king. But sometimes kings are also holy men and their tomb smells like the gardens of paradise.

    4/1/12 at 2:04pm

    mumsy said:



    I'm not quite sure what ideas you may be looking for, but maybe to sample it upon some porous stone like marble if this echoes the way it is being rubbed upon the stone in the ceremony, or perhaps sampled upon some silk and again on the skin to see what differences it makes to the fragrance. It will be interesting to see which one evokes the smells you get there.

    The perfume sounds like a good mixture of the two key scents. It would be interesting to smell the jasmine sambac to see what intensity the 'catty' part of it was. I quite like that indolic quality in a sambac.

    4/1/12 at 2:05pm

    mumsy said:



    double post

    4/5/12 at 1:43am

    hoschhti said:



    Profumo, is your question meant HOW to sample your new perfume or more WHO should sample it? I think mumsy's idea with the silk is nice.

    4/5/12 at 9:11am

    Profumo said:



    I am waiting for an idea for this perfume... You ask me what kind of idea. I do not know, I only know that I would like a new idea. Something not done before.
    For Sharif the idea was to let the public chose the bottle, with Oud Caravan the idea was to let the public make the perfume.
    We are in a world where every traditional comunication has been overturned. The 2.0 world.
    I am waiting for a Perfume 2.0 idea.
    In traditional perfume comunication, the company choses the bottle, the fragrance, does the official description and reaches the public through advertising on magazines and TV. Public is just a passive recipient.
    In Perfume 2.0, the public makes the reviews, the launch, the fragrance, the advertisement, everything... Everything for real, no illusions, no lies, no fake.
    This is the context in which I am looking for an idea.
    Do not forget, the medium IS the message. In perfumery everything is comunication, pyramids, ads, bottle, packaging but first and last of all the essence of the product, the smell itself.
    Any idea?...

    4/5/12 at 12:33pm

    Puente said:



    This is not necessarily an original idea or anything but since we are looking at just two opposite notes (Opoponax and Jasmine) you can maybe make two versions of the perfume. One version would be Opoponax heavy with supporting notes (Frankincense, Styrax, etc) and just a touch of Jasmine so as to attract those customers who enjoy more resinous essences over floral ones. Then make a second version which would be Jasmine heavy with its supporting notes and the Opoponax in the background giving it a drier, more resinous, middle-eastern feel. This way the wearer can choose one or both perfumes and use them alone or (if the two versions work well together) even wear them together when they choose. Or, two individuals (example: husband and wife) can each wear one version (husband wears Opoponax heavy version and wife wears Jasmine version) so when they walk side by side the two essences compliment each other and create the ultimate aura of Tawaf. I don't know, just a quick thought.

    4/5/12 at 4:36pm

    Profumo said:



    This is a nice concept, I heard just last week about something in this line. The project was about 2 fragrances that would work as a pair, you wear one for day time and the other one for evening and they are designed to be complementary to each other.
    It would be like having Tawaf by dawn and Tawaf by night or Tawaf for Ladies and Tawaf for Men.
    The idea is nice. We can keep it in reserve. This is however an idea that is centered on the perfume concept itself while I am wishing for one centered on the public and its interaction with the fragrance.

    4/6/12 at 2:12am

    hoschhti said:



    This is a really hard task! Even if we don't want to admit it, we are used to let the companies make some decisions for us.

    You say that in Perfume 2.0 everything is done by the public! Profumo, I really don't want to sound disrespectful, but in the end YOU are still the perfumer and WE are perfume-loving consuments, YOU are a "company" that gets the money and WE are the clients who take pleasure out of your products and pay for it. I think it is an illusion that everything can be under the control of the public, at least the economic part (money) is still by the company. I hope you understand what I want to say, because my English is not the best - and please don't take it as an offence!

    4/6/12 at 2:33am

    hoschhti said:



    You could go no-compromise: Choose the bottle by a poll, send out samples of different versions and let us choose the best one, let us write the description to the perfume and again let us choose the best text ............

    4/6/12 at 3:19am

    Profumo said:



    Hoschhti, "let us write the description to the perfume and again let us choose the best text". I am glad that you mention this, it shows that you are really in the Perfume 2.0 frame of mind. I had this idea and kept it in case a better one did not come from the friends of the group.
    In normal perfumery the bottle is chosen by the company. Perfume 2.0: you have chosen the bottle (Sharif)
    In normal perfumery the graphics is chosen by the company. Perfume 2.0: you have made the Graphics (Sharif, Nathan Branch)
    In normal perfumery the fragrance is designed by the company. Perfume 2.0: you have realized the fragrance (Oud Caravan)
    In normal perfumery the launch is done by the company. Perfume 2.0: you have made the launch (Oud Caravan project, the making of the perfume was the launch itself)
    In normal perfumery the advertisement is made by the company. Perfume 2.0: you make the advertisement (your reviewing any perfume online)
    The only thing that I have been keeping doing so far without the public is the official text of description of the fragrances. You are right Hoschhti.
    In all the places where I say "You", I should say "we", we realized the fragrance together, public and perfumer. This is what is Perfume 2.0, the interaction between class="





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