The truncation point is completely arbitrary. If I am reading a bunch of reviews, I would like to be the one to decide if I want to read the whole review, and not the web designer. If a review has merit, I'll read the whole thing. If not, I'm happy to scroll past it. Making me click "Show More" simply to read to the end of a review seems like just another example of the declining attention span of the average reader. If I put effort into reviewing a perfume in depth, give me some credit and print the whole review. I find the current formatting disrespectful of the amount of work community members put into crafting their reviews, and basically a slap in the face.