Advertising Perfumes

    Advertising Perfumes

    post #1 of 2
    Thread Starter 
    The best kind of advertising is the kind you never notice. The ones that touch your subconcious. Not those LOUD AS HECK car commercials of that obnoxious guy for the OxyClean commercials. I've had a few run-ins with both blatant and subtle advertising for perfume.

    I purchased Davidoff Adventure without smelling it first. Blind purchases, I've learned, are huge mistakes and are 1/100 times worth while. Why did I buy it blind? I read a while ago here on Basenotes that Ewan MacGregor was the face for Adventure. I'm a Star Wars fan (not a huge nerdy Star Wars nerd that knows the name of the character in scene 24). Ewan played Obi-Wan in the new films very well. Obi-Wan was my hero for a time. When I came across a good deal for Adventure in my online travels, I took it.

    I recently sold it. It wasn't as adventurous as I had hoped. It's rather stotic and spicy. Oh well.

    While looking for a perfume for my girlfriend I saw the instore advertisments for Michael Kors Island. Well, I was drawn by the scantily clad female in her blue swimsuit. Had to sniff the fragrance. It actually smelled good... but I bought my girlfriend something that I knew she did like Lovely). Now, if my girlfriend would wear Island... my male brain would travel back to the sexy model in the ad. NOT FAIR.

    Another blind buy here, the packaging for Christian Tumulte was alluring. I scooped up a 30ml for a few dollars, opened it and was repulsed by the flourish of cedar. Oh well. That was a while ago. Though, the packaging for Banana Republic Black Walnut was amazing and the scent wasn't that much of a let down.

    Whatever scent they use to scent the Ambercrombie & Fitch stores, I was so close to buying it but I need another fragrance like I need a third corn-chute. I also didn't want to smell like a bunch of high-schoolers. At least it smelled better than Hollister and American Eagle. Damn mall scents...

    And then there are the company representatives at the department stores. They are relentless but I've learned you need to say "I'm only looking/sniffing about". Half the time they push the fragrance on you and it's usually one you don't want, have smelled before or just aren't interested in at all. One sold me on Allure. Well, I like it, still kinda do but I have some doubts because I feel like the SA made up my mind. Another oh well on my part.

    And Creed... hooboy. Their "history" is full of junk. I don't believe a lick of it anymore. Spring FLowers was made for Audrey Hepburn? Ha. She'd never use that metallic floral. My mother has a large library or books and movies on Audrey. I asked her if Creed was ever mentioned in regards to Audrey. Nope.

    From print adverts, to news, to word-of-mouth, to pushy SA's to convincing company "history", to the actual smell looming in the stores, perfumes draw you in. At least the perfume companies are doing something right... I need to make up my own mind!
    post #2 of 2
    The bottles I am most attracted to generally contain the scents I am least fond of. Pretty packaging and clever advertising campaigns can seduce the eye, but only the nose knows fo sho.
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    10/20/08 at 6:17pm

    SirSlarty said:



    The best kind of advertising is the kind you never notice. The ones that touch your subconcious. Not those LOUD AS HECK car commercials of that obnoxious guy for the OxyClean commercials. I've had a few run-ins with both blatant and subtle advertising for perfume.

    I purchased Davidoff Adventure without smelling it first. Blind purchases, I've learned, are huge mistakes and are 1/100 times worth while. Why did I buy it blind? I read a while ago here on Basenotes that Ewan MacGregor was the face for Adventure. I'm a Star Wars fan (not a huge nerdy Star Wars nerd that knows the name of the character in scene 24). Ewan played Obi-Wan in the new films very well. Obi-Wan was my hero for a time. When I came across a good deal for Adventure in my online travels, I took it.

    I recently sold it. It wasn't as adventurous as I had hoped. It's rather stotic and spicy. Oh well.

    While looking for a perfume for my girlfriend I saw the instore advertisments for Michael Kors Island. Well, I was drawn by the scantily clad female in her blue swimsuit. Had to sniff the fragrance. It actually smelled good... but I bought my girlfriend something that I knew she did like Lovely). Now, if my girlfriend would wear Island... my male brain would travel back to the sexy model in the ad. NOT FAIR.

    Another blind buy here, the packaging for Christian Tumulte was alluring. I scooped up a 30ml for a few dollars, opened it and was repulsed by the flourish of cedar. Oh well. That was a while ago. Though, the packaging for Banana Republic Black Walnut was amazing and the scent wasn't that much of a let down.

    Whatever scent they use to scent the Ambercrombie & Fitch stores, I was so close to buying it but I need another fragrance like I need a third corn-chute. I also didn't want to smell like a bunch of high-schoolers. At least it smelled better than Hollister and American Eagle. Damn mall scents...

    And then there are the company representatives at the department stores. They are relentless but I've learned you need to say "I'm only looking/sniffing about". Half the time they push the fragrance on you and it's usually one you don't want, have smelled before or just aren't interested in at all. One sold me on Allure. Well, I like it, still kinda do but I have some doubts because I feel like the SA made up my mind. Another oh well on my part.

    And Creed... hooboy. Their "history" is full of junk. I don't believe a lick of it anymore. Spring FLowers was made for Audrey Hepburn? Ha. She'd never use that metallic floral. My mother has a large library or books and movies on Audrey. I asked her if Creed was ever mentioned in regards to Audrey. Nope.

    From print adverts, to news, to word-of-mouth, to pushy SA's to convincing company "history", to the actual smell looming in the stores, perfumes draw you in. At least the perfume companies are doing something right... I need to make up my own mind!

    10/22/08 at 8:22pm

    Kerry Rose said:



    The bottles I am most attracted to generally contain the scents I am least fond of. Pretty packaging and clever advertising campaigns can seduce the eye, but only the nose knows fo sho.





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