I've always judged a cologne by what it did to me, how it made me feel, what it made me think about. Of course there are some horribly made scents out there that smell as if they were composed of some cheap alcohol etc., but I definitely give credit to many that just seemed to make me happy. I mean, isn't that the point really?
For instance, I like some of the Demeter products for what they are capable of doing...causing a reaction. I react when I smell things that remind me of life's moments.
And of course i think everyone can agree that there are some horrid scents out there that are very costly.
I often wondered if the rich had a special gene in them that causes them to love caviar, lol.