Serously, though--where's the pizzaz around here?
A serious site about fragrance is all very well when there are posters who know their subject inside out and back to front. If they leave the site can still be worthwhile if there are people who can write with real flair and style. If they also stop posting you have a problem.
As you say, now it's Walmart.
It's an indication of the state of things when you sign in hoping to find somebody trolling...