Personally, I disagree that they're all aqua/fresh scents. In fact, two of their non-Essenze line fragrances, Forte and Intenso, are oriental woody fragrances which don't fit that categorization, and the Essenze line is composed of well-crafted non-aquatics also, albeit very expensive to acquire. I think Silentrich is right in saying their biggest shortcoming is their distribution is limited which keeps prices high, which might be fine for the "average Joe", but fragrance fanatics like ourselves wouldn't find the product commensurate with the price. They're product quality is on par with the likes of Carolina Herrera and Kenzo, but are rarely found at a reasonable discount.
Forte - think oriental woody like F Black by Salvatore Ferragamo but this one is actually more centered around tobacco and something sweet (honey?).
Intenso - Quite similar to Armani Code but smoother, less powdery, and slightly more fruity