Economic question: What is the buying power of Basenotes members?

    Economic question: What is the buying power of Basenotes members?

    post #1 of 39
    Thread Starter 
    I was pondering last night the economics of the members of this site and wondering what the buying power of our combined purchases might be. Perhaps it is a drop in the bucket as far as the big picture goes but I still have to think that as a group we must matter to some degree. Heck, there are a few members whose fragrance purchases must equal the budget of a small town! Do we have an impact? Discuss...
    post #2 of 39

    I don't think there's enough of us to make an impact. But we're more attuned to niche, so small niche brand could certainly benefit from exposure here.

     

    cacio

    post #3 of 39
    Quote:
    Originally Posted by cacio View Post

    I don't think there's enough of us to make an impact. But we're more attuned to niche, so small niche brand could certainly benefit from exposure here.

     

    cacio

    Yes, I have to think that BN holds a majority of the market share for a brand like Slumberhouse, for example.  Certainly not for the bigger, commercial houses, however.  

    post #4 of 39
    Agree with Cacio.
    The houses do read the forum, though.
    post #5 of 39

    May be actually possible. The purchasing power, but also the quantity and quality of fragrance purchases of some, if not most Basenoters may start influencing the turnovers of fragrance market, at least marginally and possibly in the long-run. Perhaps not the best-selling designer houses, though most Basenotes members are regular customers of these too, yet even their  most extensive fragrance buys likely go unnoticed among their giant turnovers. 

    On the other hand, I do believe in the niche theory, so that especially small niche companies may be interested and even benefiting from what happens on Basenotes, since these companies cannot fully rely on the mass-market alone to ensure their turnover. 

     

    So there is a quite strong case in favor of this theory. 

    post #6 of 39

    I think I just put Oliver Creeds kids through college over the last 2 years.  And helped Laurice Rahme buy a boat...

    post #7 of 39
    Little if any impact...most purchases are made from word of mouth, smelling it on another person asking him/ her what he wearing, and SAs. Speculate most cologne browsers at Macy's have never heard of the Basenotes forum, just like few wine customers check out online wine forums before making purchases. This leaves the SA who is at times pushing a certain house to make commission. If you want to look at BNs impact look no further that when a highly praised cologne gets discontinued (case point GPH II). Our online protests/ venting have no impact whatsoever. Lucky few will pick up a bottle prior to being inflated on EBay
    post #8 of 39
    Hednic alone probably keeps most fragrance brands in business smile.gif

    Seriously, I don't think there are enough regular people here to make that much of a difference. But BN probably does a lot in terms of making visitors aware of fragrances they wouldn't otherwise try.
    post #9 of 39

    You pose an interesting question, but the answer is virtually no impact to the billion dollar plus industry.  Now, we as a group, may influence a niche house, but that's it.

    post #10 of 39
    Quote:
    Originally Posted by Akahina View Post

    I was pondering last night the economics of the members of this site and wondering what the buying power of our combined purchases might be. 


    Are you suggesting we all go in on a giant split ?
                            smiley.gif

    post #11 of 39
    I was actually thinking about this recently.

    BN is the first forum I've been on online that has never had a group buy event.
    I've seen it on many forms, shaving forums, watch forums, motorbike forums and almost every forum I've ever been on.

    I think luckyscent should offer us group buy or discounts.
    post #12 of 39
    Thread Starter 
    Some online retailers do offer discounts for Basenotes members, but every time I am about to buy I forget who offers discounts and the discount code. Perhaps this is a good place to post these retailers, the codes and the discount offered? Anyone agree?

    Retailers that would offer us discounts as a group I am sure would make up any discounts in increased sales.
    post #13 of 39

    hahaha, i don't think we have that much of an impact overall

    post #14 of 39
    Quote:
    Originally Posted by Akahina View Post

    Some online retailers do offer discounts for Basenotes members, but every time I am about to buy I forget who offers discounts and the discount code. Perhaps this is a good place to post these retailers, the codes and the discount offered? Anyone agree?
     

     

    It would be good to post them somewhere. I know about them but always forget when it comes to actually ordering anything. 

    post #15 of 39
    I wish I could help, but I buy perfume sporadically. I've been known to spend a few thousand dollars in 1 month, and then other times maybe just $100 in samples for a month or 2.

    I'm all over the place!
    post #16 of 39

    I doubt the overall purchases of members here make that much of a difference, altho some of the more artisanal houses might benefit from a ripple of interest in a particular release. I certainly hope profumo.it has seen some action from members for masterpieces like Mecca Balsam, and that more intrepid members have tracked down some of the cutting edge 'owner operated' stuff that gets mentioned.

     

    That said, the collective voice of basenotes can help to give a brand or a specific release traction and the companies know it. Obviously Creed play up the young crowd discovering 'niche' for the first time, which is why you can be sure of an Aventus or whatever thread always being on the front page - and the recent influx of tweens is a perfect demographic for them.

     

    Ultimately I think basenotes is a handy place for companies to have new releases discussed but if it was really influential you would see it in the adspend allocated in this direction and I don't see a lot of that . . . the more influential blogs seem to be picking up more revenue from advertisers these days. 

     

    Great question!

    post #17 of 39

    Akahina -  There is already a Discounts & Coupons Board in the Marketplace here:-

     

    http://www.basenotes.net/f/27/discounts-and-coupons

     

    for 'open' offers, so far, I think..

    post #18 of 39