Originally Posted by noirdrakkar
Because the juice is cheap to make. 1.7 oz of fragrance in and of itself doesn't cost more than $50. It's the same logic when fast food restaurants want to supersize your food for just 30 more cents.
The cost goes to the salaries, benefits of the employees, rent, tax and operation cost.
Big difference between 30 cents and $50. The same logic doesn't apply. If you want the smaller meal for your kid, you're going to buy it regardless of cost. But with Creed perfumes, eventually people will look at the 1 oz and say, "well, that makes sense because it's "travel sized." they'll look at the 4 oz and say, "Yeah, that makes sense, it's going to last me forever." They'll look at the 2.5 oz and say, "why?" They'll stop buying it, Creed will have to stop making it, and people are going to see cuts in their salaries, benefits, while rent, tax, and operation costs rise. Now, if they're keeping this price differential because they want to keep propelling people to the 4 oz size for maximum individual sales profits, then that's fine for a while. Eventually that stops. I think when you start creeping towards $100 an ounce per every 4 ouncer, the strategy has finally reached its limit.