With another $15 price increase along the horizon, I remember from 2010 hearing about Creeds being $250 and now they are $330. $80 in 3 short years. And the inflation rate hasn't been going up that much. What will the prices be like in 3 more years?
Creeds, despite this, have been selling very well. Too much, in fact. I suspect this is due to the social networking boom over the past 5 years and the boom of the fragrance community on the internet since 2010 perhaps due to Youtube reviewers and more people signing up to Facebook.
Creed uses natural and scarce ingredients which are carefully handpicked from regions of the world, and also they prefer to keep a small hand-made factory rather than industrialize their practices. This means that the supply of Creeds probably won't be increasing too much, so the demand-side is the issue.
My point, as many people here have been saying, Creed is essentially becoming more mainstream and less niche. And yes, Creed, once a brand for kings, celebrities has become available to regular middle class people. Of course, you would have to pay a big chunk out of your paycheck, but you can have the same product in your hands as a famous actor.
I enjoy the house so I won't bash them, but say that the prices probably will keep going up. And in 5 years (if we extrapolate), we could very well be paying $425 + tax at retail price for the fragrances. This will alienate a lot of people, for sure. Is this a marketing ploy to keep less well-off people from wearing the brand (like how gyms have costly memberships to keep ghetto people out or how Abercrombie makes small clothing to keep out fat people)? I'm not sure, and I don't think so.
I think it's basically supply and demand at work, and there's not enough around for everybody, so those who want it most will pay the most. I'm just saying, if you like Creed, get it now, because more people will find out about the house and the price will only go up more.
Prophet Noirdrakkar has spoken.