Help a noobie out

    Help a noobie out

    post #1 of 18
    Thread Starter 
    So what is it with some of the scent descriptives used in the frag world? Do manufacturer's really think we're that stupid? Do you feel insulted, because I sure know I do?

    Ozonic - as far as I know the ozone is pretty much poisonous oxygen levels, or unbreathable at the very least, thus has no scent at all. So when a parf describes itself as being ozonic, does that not seem anticlimactic or rather unceremonious and purpose defeating?

    Aromatic - quite literally means having an aroma, meaning having a smell. Well duh! Lol

    I'm going to make a Cologne and say it smells atmospheric with hints of encompassment and timelessness.
    post #2 of 18

    o·zone

      [oh-zohn, oh-zohn]  Show IPA
    noun
    a form of oxygen, O 3  , with a peculiar odor suggesting that of weak chlorine, produced when an electricspark or ultraviolet light is passed through air or oxygen. It is found in the atmosphere in minute quantities,especially after a thunderstorm, is a powerful oxidizing agent, and is thus biologically corrosive. In theupper atmosphere, it absorbs ultraviolet rays, thereby preventing them from reaching the surface of theearth. It is used for bleaching, sterilizing water, etc.
    post #3 of 18

    ar·o·mat·ic

      [ar-uh-mat-ik]  Show IPA
    adjective
    1.
    fragrant or sweet-scented
    post #4 of 18

    I'm guessing these definitions are more what they're going for.  But, I agree ... sometimes the descriptors used are pretty general and are probably just meant to sound "alluring" to the common consumer.

    post #5 of 18
    Thread Starter 
    Quote:
    Originally Posted by naylor View Post

    I'm guessing these definitions are more what they're going for.  But, I agree ... sometimes the descriptors used are pretty general and are probably just meant to sound "alluring" to the common consumer.


    Bingo! ; P lol

    Something interesting I just noticed, my Android phone, with its swype keyboard doesn't have the word respect in its dictionary, I have to manually override it to allow the word. Lol wow!

    Anyway...
    post #6 of 18
    If any part of product doesn't appeal to you, be it price, design or marketing, then you are not the target market.
    post #7 of 18
    Thread Starter 
    Quote:
    Originally Posted by hedonist222 View Post

    If any part of product doesn't appeal to you, be it price, design or marketing, then you are not the target market.

    Oh it won't stop me from buying it, just an observation I found hilarious. Poor marketing if you ask me, obviously, but I never use manufacturer specs or stats as basis for research or Intel in anything I buy, they're thoughts are always based on bias. ; D
    post #8 of 18

    In the context of perfumery, "aromatic" has a specific meaning. It refers to the smell of aromatic herbs like sage, rosemary, and thyme. Most prominently, it refers to the smell of lavender. The term really does tell you a lot about what a fragrance is going to smell like.

    post #9 of 18

    Consider such terms as jargon.

    As l'incandescent said, 'aromatic' has a specialised meaning in perfumery beyond its most literal sense of 'having an aroma'. It is usefully employed as a qualifier, allowing for the division, say, of the Fougère class into Aromatic fougères.

    'Ozonic' is a standard organoleptic term applied to certain notes that can have a slight chloriney whiff about them. It is redolent of a good lightning storm, which actually produces trioxygen (ozone).

    post #10 of 18

    It used to be said that the smell of the seaside was because of the Ozone in the air; so in this context "Ozonic" means marine.

     

    I do agree though, that a lot of descriptors are just rubbish.   Actually what they are is Marketing BS.

    post #11 of 18

    Ozonic is a specific smell and can be very useful in a description.  Are they just supposed to clinically list all the chemicals and what they smell like? The whole point of advertising is to embellish. 

    post #12 of 18
    Quote:
    Originally Posted by BeyondTheBox View Post

    I'm going to make a Cologne and say it smells atmospheric with hints of encompassment and timelessness.

    That sounds expensive. Hopefully somebody will host a split.
    post #13 of 18

    marketing schemes

    post #14 of 18
    Quote:
    Originally Posted by BeyondTheBox View Post


    I'm going to make a Cologne and say it smells atmospheric with hints of encompassment and timelessness.
    That was funny!
    post #15 of 18
    Thread Starter 
    Quote:
    Originally Posted by chili_willi View Post

    Quote:
    Originally Posted by BeyondTheBox View Post

    I'm going to make a Cologne and say it smells atmospheric with hints of encompassment and timelessness.

    That sounds expensive. Hopefully somebody will host a split.

    Lol indeed! ; P
    post #16 of 18
    Thread Starter 
    Quote:
    Originally Posted by hednic View Post

    Quote:
    Originally Posted by BeyondTheBox View Post


    I'm going to make a Cologne and say it smells atmospheric with hints of encompassment and timelessness.
    That was funny!

    Barring any unrecognized sarcasm, at least nic has got enough hed about him to see the nature of the post. And kudos to he for thE rEply. ;D
    post #17 of 18




Loving perfume on the Internet since 2000