I think Le Male is at the top for best.
I hate the Old Spice and Axe AD campaigns.
What? Old Spice commercials are hilarious. I don't think they're advertising fragrances as much as they're advertising their shower products. Axe ads are just plain shit.
Finally a thread with some substance... I kid.
Coming from advertising this is my neck of the woods.
My favorite director is David Lynch, so of course, I love everything he does. He did a series of commercials for CK Obsession around four famous author's work. Seminal work at it's time.
More recently he did Gucci by Gucci, with a catchy beat & a wink to my favorite one that I will propose of his next.
My favorite frag ad of Lynch though would be for YSL Opium. The prototypical perfume ad, but with the touch of a master...
I also love Marilyn Manson & Alejandro Jodorowsky. This was done when Lady Gaga was in her phase of ripping from both of them. My favorite recent campaign, shame the frag was a dud. Black Orchid, Kingdom or Secretions Magnifiques? Fame sure ain't any of those!
The Martin Scorsese directed Bleu de Chanel ad is really well done & rightfully generated a lot of buzz for a frag that eventually had the sales to back up it's HUGE launch.
The stupidest, yet already most infamous one though, has got to be the recent Brad Pitt Chanel No.5 ad.
As they say in advertising though, good or bad, at least they're talking about you. In this case, it sure made for a lot of "copy". It also went viral, which how often could you say that about perfume ads? Well worth the price that they paid Pitt for.
It's still the stupidest one.
If we were to talk print and artistic direction overall, Serge Lutens puts everyone in their place. Bow down to the great master!
A Nose he might not be - As Artist, no one can deny!