High amount of chemicals and fixatives. Epic longevity and projection is rarely due to the quality of materialsâ€”Joop! is a good example of this in that it's "cheap" (in several ways) and can clear an area for hours with just a couple of sprays. This is one of Bond's big tricks: an insane amount of fixatives at too high a concentration, resulting in unspeakable volumes that's then sold as a signifier of "quality."
If you spray a generous dilution of Norlimbanol onto a test strip / fabric, for example, you'll be smelling it for at least three days. It's a chemical you can buy for $3.
In several cases, scents that do the over-projection / longevity thing seem to embrace tackiness (they're the olfactory equivalent of an attention whore with sequined bullhorn), but I personally don't find Montale to be one of those. Although I'm not a fan, their scents have always seemed more civilized and less gimmicky to me.
^ What deadidol said.
I really wish people would stop equating longevity and projection with quality ingredients. There's no correlation. It's like saying the music from a person with a loud stereo system is 'better quality' than the music coming from the comparatively quiet computer speakers.
I don't find them to be that outrageously strong either. The black, saffron oud one (I cannot remember which one it isâ€”they have a lot of ouds) was fairly honking, but everything else I've worn from them has been reasonably restrained.
They were not that strong back in the day, and they are not that weak today.
I don't think any fragrance can suffocate with 1-2 sprays (and I have old Montales)
Most montale have, after the first minutes, what i'd call a medium projection, but it is quite constant for a few hours, and that's what I like about many of them.
Anyway there have been always weak Montales as Soleil de Capri or average ones as Full Incense or Cuir d'Arabie.
Many have a very good performance, but there has been excessive hype on the forums.
7/30/13 at 6:56am