My personal favorite at the moment is Antonio Banderas. I've only tried 4 of them, and I really like all 4 (Blue Seduction, Seduction in Black, The Secret, The Golden Secret).
Next would be Jay-Z... I enjoy and own Rocawear Evolution, but that's the only one.
Have yet to try Sean John or Beckham, but have heard they are decent.
On a funnier side note, before I was into fragrances, I thought Creed was a celebrity line made by the band. My buddy had†a bunch of†Creeds since his mom worked at Neiman's and got them pretty cheap... I kept thinking 'with your mother's access to high end fragrances, why the hell did you get†all those bottles†made†by a rock band???' lol.