"Today, Turkish Airlines introduced the fragrance â€śTK 1933â€ť that will be yet another tool used to take the airlineâ€™s brand to another level while helping the company achieve its targets for 2023. The fragrance is intended to provide a sensory recognition of the global branding of Turkish Airlines and to bring a sense of relaxation and happiness.
â€śTK 1933â€ť, a fragrance created by the international perfume company, MG GĂĽlĂ§iĂ§ek, has been introduced as the designated branded fragrance that will be used in Turkish Airlines' VIP/CIP Lounges, ticket sales offices, inside the aircraft, and for other corporate purposes.
The name â€śTK 1933â€ť was chosen as a tribute to the year that Turkish Airlines was founded.
In March 2013, the research company Milward Brown carried out a quantitative research test on the two scents that were selected as the finalists. The scent â€śTK 1933â€ť was chosen from two different fragrances that survived a 15-month process encompassing research, development and production processes as well as fragrance testing with customers carried out on Turkish Airlinesâ€™ corporate premises.
That research was particularly striking because of the discovery that the scent produced feelings of trust, peace, happiness, serenity and pleasure."
And what does it smell like? Bah, that's not important enough to mention in the article.
I know one other airline that do this kind of aroma branding and that's Singapore Airline. They have developed a fragrance called Stefan Floridian Waters, used in their hot towels and worn by the flight attendants. Can't find out what that smells like either. Anyone who's flown SA noticed the smell?