Finally, it dawned on me this morning: Dihydromyrcenol.
The obviousness of this common ingredient cheapens the feel of the composition and makes it seem a bit, well, confused.
Which is a shame, because I do think it has something interesting to say.
If the line were relaunched, I personally would love to see this reworked (and repackaged!) with less of said aroma chem and even more animalics in the base.