It's a really crisp scent, perfect for winter but definitely not a scent I'd wear. However, I think it would be great for a man. It smells just like a pine scented candle I own. It's a very pungent pine scent with a bit of smoke to it. It says it has a hint of wildflower but I'm not getting any wildflower. There does seem to be a tiny hint of something like brown sugar though.
If you're looking for a pine scent which reminds you of being fireside on cold winter nights, this might be worth a try.