Originally Posted by VanMarlton
I am just wondering if it is really profitable to put out all these new scents all the time when most of them are predominantly trash? Not to mention that there are like literally thousands of excellent fragrances already in existence that they must compete with.
I feel like it takes quite a while to get momentum with selling any kind of new cologne line, even if it is actually good stuff. Many of these new ventures are not and end up never taking off anyway (think Zegna Colonia or Gucci by Gucci). Shouldnt designers focus their money and energy on maintaining the current best selling line ups and not discontinue stuff that is actually in demand? Am I missing something?
Read Chandler Burr's The Perfect Scent and Cathy Newman's Perfume : The Art and Science of Scent. Also, Dana Thomas's book Deluxe : How Luxury Losts it's Lusture.
Peope will buy all kinds of mediocre products. Whatever is on display the most and has a good advertising campaign generally does well. CEO's, accountants and other's alike in those company's and conglomerates don't care about maintaining a quality set of fragrances. Far too much of what is out there are just slightly better versions of Bath and Body Works junk. Or another take on Gillete Cool Wave or Aqua Velqua ( God bless them) with a bit of a budget, a nicer bottle and a bit of cash.
I remember even in my pre-Basnotes posting days, after seeing what was available on the counters and how hard to was to navigate perfume shops ( thanks to unhelpful and arrogant shop owners), I just threw my hands in the air and had enough. I gave a friend pretty much all my samples ( so I wouldn't be tempted for more bottles) and just stuck with the same 2 -5 bottles I had ( and was stuck with). After sniffing stuff like Davidoff Echo and buying fragrances that I thought could be good, but weren't satisfying in the long run ( Zegna's, Acqua di Gio pour Homme...etc), I just had enough. Crap was selling, but I just couln't find anything for me.
The good thing about Basenotes and getting ahold of samples is that I was able to develop a taste for good fragrances and find out what I really enjoy. Then just order it !
Originally Posted by dougczar
It's a normal business venture. No assurances of success.
Could't the same have been said 5 years ago? Look how many fragrances have come out in the last 5 years alone that people love. Even just this year alone. Who is to say what will come in the next 5 years. I am pretty sure I will love a lot of them.
My iPhone is pretty sweet, but I hope they wouldn't just fold up and say "there you go - good enough". And Apple's competition sure won't stop...
Apple has competition ?