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I am just wondering if it is really profitable to put out all these new scents all the time when most of them are predominantly trash? Not to mention that there are like literally thousands of excellent fragrances already in existence that they must compete with.


I feel like it takes quite a while to get momentum with selling any kind of new cologne line, even if it is actually good stuff. Many of these new ventures are not and end up never taking off anyway (think Zegna Colonia or Gucci by Gucci). Shouldnt designers focus their money and energy on maintaining the current best selling line ups and not discontinue stuff that is actually in demand? Am I missing something?